PERCEPTIONS OF DOWNTOWN

The city of Campbellton is currently conducting a study on shopping patterns in order to help us design a downtown revitalization strategy.

During the following set of questions, we will make reference to the Campbellton Downtown. In order to avoid confusion, downtown refers the area around Water St. and Roseberry St. (between Andrew St. and Sugarloaf St.).

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* 1. How important is the Campbellton downtown revitalization for you ?

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* 2. Please rate the following aspects of the Campbellton's downtown on a scale of EXCELLENT, GOOD, AVERAGE, OR NOT GOOD

  Excellent Good Average Not good
Pedestrian safety
Ease of movement (by car and on foot)
The lighting
The downtown physical appearance (vegetation, public facilities, street furniture, etc.)
The downtown atmosphere (liveliness)
The downtown cleanliness
The number of parking spaces

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* 3. Please rate the following aspects with respect to the appearance of the businesses in the Campbellton Downtown on the same scale: EXCELLENT, GOOD, AVERAGE, OR NOT GOOD.

  Excellent Good Average Not good
The quality of the signs
The physical maintenance of the buildings
The character of the buildings (ie. presence of architectural elements)
The quality of the storefront windows
The quality of products and services
The quality of customer service
La prochaine section du questionnaire concerne les habitudes de consommation.

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* 4. Do the following factors have a STRONG INFLUENCE, a MODERATE INFLUENCE, a MINIMAL INFLUENCE or NO INFLUENCE on the locations where you shop?

  Strong influence Moderate influence Minimal influence No influence Does not know
Newspaper ads
Advertisements in the Publi-sac
Radio ads
A store's appearance
A store's location
Word of mouth
Internet presence
Social medias

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* 5. Which of the following options is most frequently the reason for your visits to Downtown Campbellton ?

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* 6. Which of the following options is the most common reason that you shop outside of Downtown Campbellton ?

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