50622 Plenty Leafy Greens

Hagen/Sinclair Research is looking for Los Angeles area Consumers to participate in a PAID ONLINE FORUM about grocery shopping habits.

INCENTIVE: As a thank you for participating, those who complete the forum will be paid an incentive of $200 plus $50 for homework.

DATE/TIME: The forum will take place May 25-29, 2022.

FORMAT: 5-day online forum. This research will consist of online diary activities on your computer completed over 5 days, and should take 20-25 minutes each day. You may be asked to take a trip to your grocery store to complete an assignment.

If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process.

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* 1. Demographics:

Name:

Occupation:

Address 1:

Address 2:

City:

State:

ZIP:

Email Address:

Daytime Phone Number:

Evening or Cell Phone:

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* 2. What is your exact age?

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* 3. Are you, or are any of your family members, currently employed by any of the following industries?

In marketing, advertising or public relations

In media/journalism, for a blog, a reviewer, etc.

In market research or user experience design or research or related field

At a financial or investment institution

At a company that makes financial software/hardware products

None of the above

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* 4. We like to hear from a wide mix of people. What is your age?

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* 5. What is your gender identity? Select one.

Female

Male

Non-binary and/or gender diverse

Self-described (please specify)

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* 6. What is your highest level of education?

High school

2-year degree

4-year degree

Master’s/ Doc

Prefer not to answer

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* 7. Which of the following best describes your current employment situation? Select one.

Employed full-time

Employed part-time

College student

Not employed

Retired

Stay at home spouse/partner

Other (please specify)

If you are employed please fill out the following section. If you are not employed, skip to Question 12

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* 8. What is your occupation?

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* 9. What industry do you work in?

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* 10. What is the name of the company you work for?

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* 11. What is your job title?

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* 12. During the past six months have you participated in any marketing research studies for any product or service?

Yes

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* 13. What is your total yearly income for your household?

Less than $49,999

$50,000 to $74.999

$75,000 to $99,999

$100,000 to $129,999

$130,000 to $199,999

$200,000 or more

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* 14. In which state do you live?

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* 15. In which county do you live?

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* 16. Does any member of your family and/or members of your household work or have ever worked in any of the following occupations or industries? Select all that apply.

Advertising

Information Technology (IT)

Journalism

Marketing

Market Research

Media

Software development

Food

Technology hardware manufacture

None of the above

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* 17. If you are invited to take part in this market research, you may be asked to take a trip to your grocery store to complete an assignment. Are you comfortable doing so? Select one.

Yes

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* 18. If you are invited to take part in this market research, you may be asked to take photos at your local grocery store and share them with us. Do you have the ability to take photos (potentially with a mobile phone) and share them with us? Select one.

Yes

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* 19. If you are invited to take part in this market research, do you agree to your recorded videos, photos, and diary entries being viewed by the sponsoring client, and signing a non-disclosure agreement about this research? Select one.

Yes

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* 20. Which of the following have you shopped at in the last month?

Safeway

Whole Foods

Albertson’s

Trader Joe’s

Ralph’s

Sprouts Farmers Market

Walmart

Aldi

Vons

WinCo

Costco

Target

Stater Bros.

Other

Prefer not to answer

Other (please specify)

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* 21. Which of the following best describes how often you purchase produce from the store?

	Never	Once a month	2-4 times per mth	Over 5 time per mth	Not sure
Cherry or large tomatoes	Cherry or large tomatoes Never	Cherry or large tomatoes Once a month	Cherry or large tomatoes 2-4 times per mth	Cherry or large tomatoes Over 5 time per mth	Cherry or large tomatoes Not sure
Clementines	Clementines Never	Clementines Once a month	Clementines 2-4 times per mth	Clementines Over 5 time per mth	Clementines Not sure
Strawberries	Strawberries Never	Strawberries Once a month	Strawberries 2-4 times per mth	Strawberries Over 5 time per mth	Strawberries Not sure
Onions	Onions Never	Onions Once a month	Onions 2-4 times per mth	Onions Over 5 time per mth	Onions Not sure
Leafy greens like kale, spring mix, arugula or lettuce	Leafy greens like kale, spring mix, arugula or lettuce Never	Leafy greens like kale, spring mix, arugula or lettuce Once a month	Leafy greens like kale, spring mix, arugula or lettuce 2-4 times per mth	Leafy greens like kale, spring mix, arugula or lettuce Over 5 time per mth	Leafy greens like kale, spring mix, arugula or lettuce Not sure
Cucumbers	Cucumbers Never	Cucumbers Once a month	Cucumbers 2-4 times per mth	Cucumbers Over 5 time per mth	Cucumbers Not sure
Potatoes	Potatoes Never	Potatoes Once a month	Potatoes 2-4 times per mth	Potatoes Over 5 time per mth	Potatoes Not sure

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* 22. Sometimes leafy green produce like kale, spring mix, arugula, lettuce are packaged into hard plastic containers. Which of the following best describes how often you purchase leafy greens that come in this type of packaging from the store?

Never

Once a month

Between 2-4x per month

Over 5x per month

I’m not sure

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* 23. To the best of your recollection, which leafy greens brands have you purchased before?

Gotham Greens

Earthbound Farm

Organic Girl

Plenty

365

Marketside

Fresh Express

FreshBox Farms

Bright Farms

Local Roots

AeroFarms

Bowery Farms

Houweling’s

Pete’s

Revol

I’m not sure

Other (please specify)

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* 24. For the statements below, please indicate the degree to which you agree with the statement.

	Strongly Disagree	Somewhat Disagree	Neutral	Somewhat Agree	Strongly Agree
Vegetables are an important part of my diet	Vegetables are an important part of my diet Strongly Disagree	Vegetables are an important part of my diet Somewhat Disagree	Vegetables are an important part of my diet Neutral	Vegetables are an important part of my diet Somewhat Agree	Vegetables are an important part of my diet Strongly Agree
Taking care of my health and wellness is important to me	Taking care of my health and wellness is important to me Strongly Disagree	Taking care of my health and wellness is important to me Somewhat Disagree	Taking care of my health and wellness is important to me Neutral	Taking care of my health and wellness is important to me Somewhat Agree	Taking care of my health and wellness is important to me Strongly Agree
I like to try new things	I like to try new things Strongly Disagree	I like to try new things Somewhat Disagree	I like to try new things Neutral	I like to try new things Somewhat Agree	I like to try new things Strongly Agree
Organic isn’t important	Organic isn’t important Strongly Disagree	Organic isn’t important Somewhat Disagree	Organic isn’t important Neutral	Organic isn’t important Somewhat Agree	Organic isn’t important Strongly Agree
I look for options that are better for the planet	I look for options that are better for the planet Strongly Disagree	I look for options that are better for the planet Somewhat Disagree	I look for options that are better for the planet Neutral	I look for options that are better for the planet Somewhat Agree	I look for options that are better for the planet Strongly Agree
I’m willing to spend more money for high quality food	I’m willing to spend more money for high quality food Strongly Disagree	I’m willing to spend more money for high quality food Somewhat Disagree	I’m willing to spend more money for high quality food Neutral	I’m willing to spend more money for high quality food Somewhat Agree	I’m willing to spend more money for high quality food Strongly Agree
I try to buy organic when possible	I try to buy organic when possible Strongly Disagree	I try to buy organic when possible Somewhat Disagree	I try to buy organic when possible Neutral	I try to buy organic when possible Somewhat Agree	I try to buy organic when possible Strongly Agree
All produce is more or less the same in quality	All produce is more or less the same in quality Strongly Disagree	All produce is more or less the same in quality Somewhat Disagree	All produce is more or less the same in quality Neutral	All produce is more or less the same in quality Somewhat Agree	All produce is more or less the same in quality Strongly Agree
I care how my food is grown	I care how my food is grown Strongly Disagree	I care how my food is grown Somewhat Disagree	I care how my food is grown Neutral	I care how my food is grown Somewhat Agree	I care how my food is grown Strongly Agree
I often look for healthier options when it comes to food	I often look for healthier options when it comes to food Strongly Disagree	I often look for healthier options when it comes to food Somewhat Disagree	I often look for healthier options when it comes to food Neutral	I often look for healthier options when it comes to food Somewhat Agree	I often look for healthier options when it comes to food Strongly Agree
I try to support brands who do business in a responsible way	I try to support brands who do business in a responsible way Strongly Disagree	I try to support brands who do business in a responsible way Somewhat Disagree	I try to support brands who do business in a responsible way Neutral	I try to support brands who do business in a responsible way Somewhat Agree	I try to support brands who do business in a responsible way Strongly Agree

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* 25. If you were given unlimited funds to throw a dinner party what would you do? Who would you invite? What would you cook or serve your guests? How would you feel? How would you want your guests to feel?

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* 26. What is your ethnicity?

A.Self-Described

B.Multirac./multiethnic

C.Af. Amer/Black

D.Asian American

E.Hisp/Latinx

F.Middle Eastern

G.Nat.Am./Alas./Haw.

H.White

I.African

J.Central Af.

K.East African

L.North African

M.Southern Af.

N.West African

O.Asian

P.East Asian

Q.North Asian

R.South Asian

S.Southeast Asian

T.Pacific Islander

U.Indigenous/Abor.

V.Caribbean

W.Not reflected

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* 27. How did you learn about this study?

Hagen/Sinclair email invitation

Facebook

FG Global

Find Focus Groups

Craigslist

Referred by friend

Other (please specify)

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* 28. May we contact you in the future about other paid market research studies?

Yes

b'Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.

This is a legitimate market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM/ If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again!'

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* 29. Which of the following have you shopped at in the last month?

Safeway

Whole Foods

Albertson’s

Trader Joe’s

Ralph’s

Sprouts Farmers Market

Walmart

Aldi

Vons

WinCo

Costco

Target

Stater Bros.

Other

Prefer not to answer