Re-Visualize Pitkin

Program Application

Re-Visualize Pitkin is a pilot program administered by the Pitkin Avenue BID, that provides free design services for eligible businesses to make aesthetic improvements to their storefront display windows. Selected businesses will work directly with a visual merchandising professional to improve the overall aesthetic of their existing storefront display windows.

What is visual merchandising?

Visual merchandising is a marketing practice that uses color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use storefront window displays to generate more sales through increased customer patronage.

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* 1. Applicant Information

Name

Business Name

Address

ZIP/Postal Code

Email Address

Phone Number

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* 2. Existing Display Window Issues (check all that apply)

Cluttered, overcrowded display

Outdated window signage and decals

Need window cleaning and sticker removal

Poor or inadequate lighting

Need more display shelving or better staging

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* 3. Tell us how you would improve your window display (check all that apply)

Additional accent lighting, decorative lighting and task lighting

Declutter to highlight a few products

Add pops of color to improve overall vibrancy

More greenery (plants, flowers, botanicals)

More (or less) shelving to improve sightlines

More props to improve overall staging

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* 4. Tell us why your business needs this support (check all that apply)

Lack of funds to hire a full time visual merchandising professional

Lack of time or staff

Need guidance on how to improve window display (lack of institutional knowledge)

Re-Visualize Pitkin

Program Application

Question Title

* 1. Applicant Information

Question Title

* 2. Existing Display Window Issues (check all that apply)

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* 3. Tell us how you would improve your window display (check all that apply)

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* 4. Tell us why your business needs this support (check all that apply)

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* 5. Anything else we should know about your project?