Market Research - Product Testing Template Question Title * 1. What is your first reaction to Jennifer's new book? Very positive Somewhat positive Neutral Somewhat negative Very negative Question Title * 2. How would you rate the quality of Happy Anywhere? Very high quality High quality Neither high nor low quality Low quality Very low quality Question Title * 3. What age range do you fall in? 20 - 25 25 - 30 30 - 35 35 - 45 45 - 50 50 and 60 over 60 Question Title * 4. When you think about Happy Anywhere, do you think of it as something you need or don’t need? Definitely need Probably need Neutral Probably don’t need Definitely don’t need Question Title * 5. If the product were available today, how likely would you be to buy the product? Extremely likely Very likely Somewhat likely Not so likely Not at all likely Question Title * 6. How likely is it that you would recommend our new product to a friend or colleague? Not at all likely Extremely likely 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 Question Title * 7. In your own words, what are the things that you like most about this new book cover? Question Title * 8. In your own words, what are the things that you would most like to improve in this new book cover? Question Title * 9. Does this book cover speak to you about happiness? Yes. Extremely so. Somewhat. I don't get the cover at all. Would like a different image. Would prefer just Jennifer's image and no background of desert. I get the desert in the background I would prefer no image of Jennifer. I would prefer a different image of Jennifer Question Title * 10. What is your gender? Female Male Done