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World Book Day 2026 Nurseries, Schools and School Libraries Evaluation
1.
What best describes your role?
Early Years Manager
Early Years Practitioner
Early Years Administrator
Early Years other
5-11 Leadership
5-11 Classroom practitioner
5-11 Librarian
All through librarian
5-11 Administrator
All through administrator
11+ Leadership
11+ Classroom practitioner
11+ Librarian
11+ administrator
2.
Before you answer our questions is there anything you particularly wanted to say to us about World Book Day 2026?
3.
World Book Day is a charity that champions the fun of reading because it seriously improves children's lives. How effective are we in achieving this mission?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
4.
What could we do better to achieve our mission?
5.
On World Book Day this year were you aware that World Book Day is a charity?
Yes - always known
Yes - found out this year
No
6.
What do you think children like most about World Book Day?
Being read to
Receiving book voucher/getting a new book
Being able to choose a book themselves
Dressing up
Nothing: don't like/take part in World Book Day
Other (please specify)
7.
What was the most effective thing you did for World Book Day this year and why?
8.
Our work is based on these 6 elements that support a child to read for fun.
During your celebrations did children experience any of the following?
Share – read aloud or listen to an audiobook together
Access – having reading materials around them (including audiobooks, ebooks and graphic novels and comics)
Choice – children pick what excites/interests them most
Time – dedicated time and space to read
Help – getting book recommendations from people that know them
Fun – connecting reading to other things they enjoy
9.
How effective is World Book Day for children who are already reading for fun at home regularly?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
10.
How effective is World Book Day for children who are already reading for fun at home occasionally?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
11.
How effective is World Book Day for children who don't read for fun at home?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
12.
Which, if any, of the World Book Day resources or ideas do you think might support your work to encourage reading for fun year round?
13.
What about the fun of World Book Day has the potential to begin a longer term engagement with reading for pleasure for children and young people?
Children sharing their home reading (via dressing up or other activities)
Focus on reading for fun
Adults being able to see what children are enjoying
Children offered wider choice of reading options
Focus on particular skills that will support children to develop a reading habit eg how to choose a book
Engaging parents
Connecting with a local library or bookshop
Joining a national celebration
Choosing a World Book Day book for free with their token
OTHER
14.
Did you include parents in any of the following this year?
Sharing information about reading for fun via newsletter or parent platforms
Sharing celebrations via newsletter or parent platforms
Invited to event with children
Invited into setting to read or do other reading activity with children
Invited to workshop to improve reading at home
Invited to bookswap
Invited to costume swap
Invited to book fair (with free World Book Day Books)
Invited to Book Fair (without free World Book Day books)
15.
What outcome were you looking to achieve with your parent-facing activity?
Parents informed about what was happening in the setting
Parents encouraged to change an aspect of their reading behaviour at home
Staff find out more about reading in children's home
Children recognise reading at home is important
Parents take children to exchange their book token
Parents send children in dressed up
Parents complete a World Book Day related home learning task
Other
16.
How effective are the £1/€1.50 books and tokens at engaging children and families with reading for fun?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
17.
What percentage of your children do you think exchange their World Book Day tokens?
We don't check
75-100
50-75%
25-50%
less than 25%
18.
Where do you think your children and young people exchange their tokens?
In school (we were a WBD partner schoool)
In school - a bookseller provides the £1 book stock
In school - a bookseller sets up a pop up shop with the £1 book stock
In school - we buy the books to distribute
In school - staff source books from local retailers
At a retailer on a school visit
In an independent bookshop
On the high street (TG Jones, Waterstones, The Works etc)
In a supermarket
At a local library
There is no local provision of the books
19.
What's the most important thing about the token exchange for you?
That every child gets to have a free book
That every child gets a choice of book
That children experience visiting a bookseller
That children feel that they have 'bought' the book they choose
The token exchange isn't important to us
Other
20.
How did children respond to the book selection this year?
21.
Do you use World Book Day as a fundraising event?
Yes for World Book Day
Yes for another charity
Yes for our setting
No
22.
Did you see any of the following World Book Day materials and partnerships?
In a bookshop window
On a World Book Day book
In an email from World Book Day
In an email from another organisation
In a magazine or newspaper
On social media
In print or broadcast media
Other (please specify)
None of the above
23.
You might have noticed that World Book Day has had a rebrand this year. Please tick 3 of the following options to describe your thoughts about it.
Inclusive
Passionate
Fun
Positive
Playful
Earnest
Irrelevant
Trusted
Creative
Smug
Naïve
Entertaining
Uninspiring
Light-hearted
Pretentious
Boring
Inspiring
Commercial
Loud
Bold
Celebratory
Exciting
Childish
Other (please specify)
24.
Have you visited the World Book Day website (www.worldbookday.com) since January?
Yes
No
If yes what were you looking for and did you find it?
25.
We redesigned our website (www.worldbookday.com) this year with the following aims. To what extent did we achieve them?
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to easily find answers to your questions
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to easily find age appropriate resources for your children
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling easier searching
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to find the site more accessible (by having fewer PDF documents)
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to find things you weren't searching for but might be relevant
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Can you suggest any further improvements to the website?
26.
Were you aware that 2026 is the National Year of Reading?
Yes
No
Not sure
27.
Did you do anything different this year because it was the National Year of Reading?
28.
We will be reconsidering our secondary campaign in 2027. What would you like to be considered?
29.
Is there anything you'd like our funders and supporters to know about the impact of our work in your setting? Please add a name or organisation at the end for us to use in a quote.
30.
Please enter the postcode of your setting - this will only be used to test results geographically
31.
Please include me in
The prize draw to win a £25/€30 National Book Token
Invitations to focus groups to dicuss future campaigns
The World Book Day newsletter
If you've ticked any of these boxes please provide your email address.
Thank you for filling in our survey. Your feedback really helps shape what we do as a charity.
