The rise of ‘finfluencers’ - social media personalities offering financial advice - has significantly impacted the UK advisory market, particularly among younger investors. Research shows that 62% of 18-29-year-olds follow finfluencers, with many altering their financial behaviours based on online advice. However, concerns are growing around misinformation and the rise in investment scams, prompting increased scrutiny from the FCA, which has already interviewed influencers under caution. As the role of finfluencers continues to evolve, we invite you to participate in our survey to share your views on their influence, risks, and potential regulation. The findings will be shared with the FCA to help shape future policy and industry response.

Survey closes: 17 April 2025

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* 1. Have you noticed an increase in clients referencing financial influencers (‘Finfluencers’) in their conversations with you?

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* 2. How do you perceive the impact of Finfluencers on consumer financial decisions?

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* 3. Have you had to correct or counteract financial advice given by Finfluencers to your clients?

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* 4. Do you believe Finfluencers should be more regulated in the UK?

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* 5. Have you engaged with Finfluencer content yourself (e.g., watching videos, reading posts)?

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* 6. Would you consider using social media yourself to provide financial education or insights?

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* 7. What concerns (if any) do you have about the influence of Finfluencers? (Select all that apply)

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* 8. Do you think Finfluencers could play a positive role in bringing young people into the industry, if properly regulated?

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