www.domedia.com DOmedia Seller Engagement Question Title * 1. Email address: Question Title * 2. What types of customers buy most of your media? Advertisers Agencies Local Local Advertisers Local Agencies Regional Regional Advertisers Regional Agencies National National Advertisers National Agencies Question Title * 3. If you had to choose, which is most important for your business? Prospecting new customers Retaining existing customers Question Title * 4. Do you use the following to sell your media, and is it effective? (check all that apply) Yes, we use: Yes, it's effective: No, not effective: Sales Team Sales Team Yes, we use: Sales Team Yes, it's effective: Sales Team No, not effective: Relationships Relationships Yes, we use: Relationships Yes, it's effective: Relationships No, not effective: Brokers Brokers Yes, we use: Brokers Yes, it's effective: Brokers No, not effective: Marketing/Advertising Marketing/Advertising Yes, we use: Marketing/Advertising Yes, it's effective: Marketing/Advertising No, not effective: Web-based Services Web-based Services Yes, we use: Web-based Services Yes, it's effective: Web-based Services No, not effective: Your Company Website Your Company Website Yes, we use: Your Company Website Yes, it's effective: Your Company Website No, not effective: Question Title * 5. On your company website, how useful would the following functions be? Do you currently have them on your site? 1 (not useful) 2 3 4 5 (most useful) Yes, my website has Search Products Search Products 1 (not useful) Search Products 2 Search Products 3 Search Products 4 Search Products 5 (most useful) Search Products Yes, my website has Search Markets Search Markets 1 (not useful) Search Markets 2 Search Markets 3 Search Markets 4 Search Markets 5 (most useful) Search Markets Yes, my website has Product Images Product Images 1 (not useful) Product Images 2 Product Images 3 Product Images 4 Product Images 5 (most useful) Product Images Yes, my website has Map of Locations Map of Locations 1 (not useful) Map of Locations 2 Map of Locations 3 Map of Locations 4 Map of Locations 5 (most useful) Map of Locations Yes, my website has Campaign Tracking Campaign Tracking 1 (not useful) Campaign Tracking 2 Campaign Tracking 3 Campaign Tracking 4 Campaign Tracking 5 (most useful) Campaign Tracking Yes, my website has Client Log-in Client Log-in 1 (not useful) Client Log-in 2 Client Log-in 3 Client Log-in 4 Client Log-in 5 (most useful) Client Log-in Yes, my website has Media Kit (downloadable) Media Kit (downloadable) 1 (not useful) Media Kit (downloadable) 2 Media Kit (downloadable) 3 Media Kit (downloadable) 4 Media Kit (downloadable) 5 (most useful) Media Kit (downloadable) Yes, my website has Rate Card Pricing Rate Card Pricing 1 (not useful) Rate Card Pricing 2 Rate Card Pricing 3 Rate Card Pricing 4 Rate Card Pricing 5 (most useful) Rate Card Pricing Yes, my website has RFI/RFP RFI/RFP 1 (not useful) RFI/RFP 2 RFI/RFP 3 RFI/RFP 4 RFI/RFP 5 (most useful) RFI/RFP Yes, my website has What other functions does your website have? Question Title * 6. How would you rate the following on their ability to increase your company's profits? 1 (Ineffective) 2 3 4 5 (Most Effective) Hire additional sales rep / account exec Hire additional sales rep / account exec 1 (Ineffective) Hire additional sales rep / account exec 2 Hire additional sales rep / account exec 3 Hire additional sales rep / account exec 4 Hire additional sales rep / account exec 5 (Most Effective) Implement/Improve SEO Implement/Improve SEO 1 (Ineffective) Implement/Improve SEO 2 Implement/Improve SEO 3 Implement/Improve SEO 4 Implement/Improve SEO 5 (Most Effective) Implement/Increase SEM Implement/Increase SEM 1 (Ineffective) Implement/Increase SEM 2 Implement/Increase SEM 3 Implement/Increase SEM 4 Implement/Increase SEM 5 (Most Effective) Trade Shows/Trade Promotion Trade Shows/Trade Promotion 1 (Ineffective) Trade Shows/Trade Promotion 2 Trade Shows/Trade Promotion 3 Trade Shows/Trade Promotion 4 Trade Shows/Trade Promotion 5 (Most Effective) Direct Mail/E-blast Marketing Direct Mail/E-blast Marketing 1 (Ineffective) Direct Mail/E-blast Marketing 2 Direct Mail/E-blast Marketing 3 Direct Mail/E-blast Marketing 4 Direct Mail/E-blast Marketing 5 (Most Effective) Website Enhancements Website Enhancements 1 (Ineffective) Website Enhancements 2 Website Enhancements 3 Website Enhancements 4 Website Enhancements 5 (Most Effective) Other (please specify) Question Title * 7. What tools or systems do you use to manage your inventory of advertising opportunities? (availability, lease management, etc.) (check all that apply) Inventory Management Software (KB World, MediaBank, etc.) Microsoft (Excel, Access) Digital Content Managers (BroadSign, Scala, etc.) Web-based Applications (DOmedia, Billboard Planet, etc.) Other (please specify) Question Title * 8. How many hours per week do you spend on the following? Less than 1 hrs 1-5 hrs 5-10 hrs 11-20 hrs Over 20 hrs Prospecting new clients Prospecting new clients Less than 1 hrs Prospecting new clients 1-5 hrs Prospecting new clients 5-10 hrs Prospecting new clients 11-20 hrs Prospecting new clients Over 20 hrs Preparing/Submitting RFP's Preparing/Submitting RFP's Less than 1 hrs Preparing/Submitting RFP's 1-5 hrs Preparing/Submitting RFP's 5-10 hrs Preparing/Submitting RFP's 11-20 hrs Preparing/Submitting RFP's Over 20 hrs Inventory Management/Avails Inventory Management/Avails Less than 1 hrs Inventory Management/Avails 1-5 hrs Inventory Management/Avails 5-10 hrs Inventory Management/Avails 11-20 hrs Inventory Management/Avails Over 20 hrs Negotiating Proposals Negotiating Proposals Less than 1 hrs Negotiating Proposals 1-5 hrs Negotiating Proposals 5-10 hrs Negotiating Proposals 11-20 hrs Negotiating Proposals Over 20 hrs Contracting Contracting Less than 1 hrs Contracting 1-5 hrs Contracting 5-10 hrs Contracting 11-20 hrs Contracting Over 20 hrs Execution Management Execution Management Less than 1 hrs Execution Management 1-5 hrs Execution Management 5-10 hrs Execution Management 11-20 hrs Execution Management Over 20 hrs Proof of Performance Proof of Performance Less than 1 hrs Proof of Performance 1-5 hrs Proof of Performance 5-10 hrs Proof of Performance 11-20 hrs Proof of Performance Over 20 hrs Question Title * 9. What are your organization's biggest challenges? (choose top 3) Marketing our media Acquiring new customers Retaining current clients Gaining access and exposure to new clients Managing our inventory is too costly/time consuming Other (please specify) Question Title * 10. How do you envision DOmedia making your life easier? Done
