Where Does Your Visual Brand Stand?

About this Quiz

Each of the following questions is about the collateral presentation you put together for the 3-Day Visual Brand Challenge. Before you start, you’ll need a photo of your presentation or your actual presentation. Scan your presentation to compare colors, fonts, and imagery, and answer the following questions.

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1. How many colors do you see in your presentation? (Required.)

Eight or more. I see a lot.

One or two. Black text on white paper.

Three to five that work well together.

None of the above

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2. Is there one specific color that stands out?

Yes. There is one particular color that stands out and a few other complementary colors.

Yes. It stands out. But there aren't many other colors.

No. There are several colors that seem to compete visually.

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3. If your presentation was a room in your home, how would you describe the decor?

An eclectic haven. No two pieces are the same color.

An interesting room with a unique family of colors that seem to work well together.

I usually don’t use images on my collateral. But when I do it’s often clip art.

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4. How many different fonts do you see in your presentation?

One. I only use common fonts like Times New Roman or Arial.

About three. A display font, a heading font and another one for the body text.

A bunch. I tend to use a different font on each new piece of collateral.

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5. How do the fonts you see in your presentation compare to each other size-wise?

All the same size (12 points) with bolded headings.

Three or four different sizes. A smaller font for the body, a much larger font for display headings and a couple of sizes for regular headings and nested headings.

Lots of different sizes. There’s not much structure, really.

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6. How would you describe the variations in the photos used in your collateral?

Very similar. I hired a photographer.

They vary somewhat. I use stock photography that doesn't always come from the same family of photos.

I usually don’t use images on my collateral. But when I do it’s often clip art.

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7. How did you come up with your existing collateral and visual brand?

I analyzed my business persona and vision and came up with visual elements that exemplify them.

I chose a few of my favorite elements (shapes, colors and fonts) to represent my business.

I haven't come up with a visual brand yet.

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8. How important is perfecting your visual brand to you?

It’s essential. It’s worth the financial investment to hire professionals to do it all for me.

It matters, but I’d prefer to invest money in a course that will empower me to do it myself.

It’s not important to me. As long as I am getting my message across, I don’t care how it looks.

Where Does Your Visual Brand Stand?

About this Quiz

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* 1. How many colors do you see in your presentation? (Required.)

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* 2. Is there one specific color that stands out?

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* 3. If your presentation was a room in your home, how would you describe the decor?

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* 4. How many different fonts do you see in your presentation?

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* 5. How do the fonts you see in your presentation compare to each other size-wise?

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* 6. How would you describe the variations in the photos used in your collateral?

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* 7. How did you come up with your existing collateral and visual brand?

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* 8. How important is perfecting your visual brand to you?

1. How many colors do you see in your presentation? (Required.)

2. Is there one specific color that stands out?

3. If your presentation was a room in your home, how would you describe the decor?

4. How many different fonts do you see in your presentation?

5. How do the fonts you see in your presentation compare to each other size-wise?

6. How would you describe the variations in the photos used in your collateral?

7. How did you come up with your existing collateral and visual brand?

8. How important is perfecting your visual brand to you?