Skip to content
Primal Customer Survey
We’d love your feedback! This quick survey should take no more than two minutes.
1.
What do you usually shop for at Primal? Check all that apply.
Jerseys
Shorts
Bibs
Accessories / t-shirts
Anything on Sale
2.
What matters most to you when choosing cycling apparel? Check all that apply.
Comfort and fit
Quality and durability
Performance
Style and design
Price and value
Customer service
3.
What would you most like to see more of from Primal? Check all that apply.
Casual or recreational styles
Performance or race apparel
Mountain bike or gravel apparel
More colors and designs
More size and fit options
Accessories and everyday apparel
4.
How likely are you to purchase from Primal again? Check all that apply.
Very likely
Likely
Unsure
Unlikely
Very unlikely
5.
What is one thing Primal could do better?
6.
When shopping for cycling apparel during the holidays, who are you usually shopping for? Check all that apply.
Mostly myself
Mostly other people
Both myself and other people
I don’t typically shop for cycling apparel during the holidays
7.
Which holiday offer is most likely to encourage you to make a purchase?
A percentage off
Free shipping
A free item with purchase
A dollar amount off when I spend a certain amount
A bundle or buy-more-and-save offer
Promotions generally don’t affect my decision
8.
How often do you ride your bike without wearing a traditional cycling jersey and cycling shorts or bibs? Check all that apply.
Always
Often
Sometimes
Rarely
Never
9.
When you ride without a full cycling kit, what do you usually wear on top? Check all that apply.
Athletic or performance T-shirt
Regular or casual T-shirt
Tank top or crop top
Long-sleeve shirt or lightweight layer
Polo or collared performance shirt
Mountain bike jersey
Other
10.
What do you usually wear on the bottom? Check all that apply.
Athletic or running shorts
Casual shorts
Leggings
Mountain bike shorts
Padded liner under casual clothing
Jeans or everyday pants
Other
11.
When are you most likely to ride without a full cycling kit? Check all that apply.
Commuting or running errands
Riding to a restaurant, brewery, or coffee shop
Casual trail or mountain bike rides
Vacation or sightseeing rides
Indoor riding
I generally prefer casual clothing when riding
Other
12.
What other activities do you do on a regular basis? Check all that apply.
Running
Indoor biking
Gym
Hiking
Skiing / Snowboarding
Tennis
Pickleball
Walking
Swimming
Golf
Other
13.
What else do you want to tell us to help us improve?