What's my company's digital maturity?

Data Driven Marketing

According to Google's research, the most mature brands report significant benefits to revenue and cost efficiencies from data driven marketing.

This quick survey has 20 questions and normally takes under 7 minutes to complete.

Name *

Company

Email Address *

Not sure

No I don't / I do use some 3rd party data, with no or limited use of 1st party cookie data

Use 1st and 3rd party data

Utilise a range of 1st and 3rd party data including contextual data

Utilise a range of data sources to form a complete view of the customer

Not sure

No / I have limited linking of customer data

Partial linking of online customer data (e.g. Ad Server, DSP, Web analytics)

Linked online data (e.g. in DMP) and significant offline to online linking

Online and offline customer data fully linked in a database

Not sure

A single broad audience segment

A number of segments defined based on socio-demographic data or spend data

A number of segments defined based on personas (behaviours or interests)

Multiple segments defined based on demand spaces (e.g. contexts)

Not sure

Predominantly upper-funnel targeting

Use of both upper and lower funnel targeting techniques

Use of upper, lower & some mid-funnel targeting techniques across multiple channels

Upper, lower & mid-funnel targeting across multiple channels

Not sure

No / I targeting independently by channel

Yes - Cross channel targeting online

Yes - Communications sequenced across channels

Yes - Communications coordinated and sequenced across channels