Social Media Needs and Goals for CCAHM Member Institutions

CCAHM is offering a 2026 training session to help member schools strengthen their social media presence and engagement strategies. We invite you to share how your institution currently uses social media, what challenges you face, and what kinds of tools or training would be most useful.

Multiple representatives from each member school are welcome to participate—especially those involved in communications, leadership, admissions, and faculty engagement. The survey should take about 3 minutes to complete.

Your feedback will directly shape the content and format of the upcoming training and future programming.

Question Title

* 1. What is your role at your institution? Select all that apply. (Optional)

President/Chief Academic Officer/ Dean

Campus or Program Director

Other Administrative Staff

Faculty Member

Communications/ Marketing/ Social Media Staff

Admissions/ Student Services Staff

Student

Other (please specify)

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* 2. How involved are you personally in your institution's social media activities? Select all that apply. (Optional)

I directly manage or post to the school’s official accounts

I provide oversight or strategy for social media (e.g., leadership, approvals, or reporting)

I contribute content occasionally (e.g., faculty, events, news)

I don’t directly participate but I’m interested in improving our school’s presence

Not involved

Other (please specify)

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* 3. Which social media platforms, if any, does your institution currently use? Check all that apply.

Facebook

Instagram

TikTok

YouTube

Twitter/X

We do not currently use social media.

Other (please specify)

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* 4. What social media features/tools would you like to learn more about? (e.g. reels, analytics, scheduling tools, paid ads, content planning. accessibility) Please specify which platform(s).

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* 5. How comfortable do you feel managing your school’s social media?

Not at all comfortable

slightly comfortable

Neutral

Mostly comfortable

Very comfortable

Not at all comfortable

slightly comfortable

Neutral

Mostly comfortable

Very comfortable

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* 6. What is your institution's primary goal for using social media right now? Select up to two.

Strudent recruitment

Alumni or community engagement

Event promotion

Faculty/staff recruitment

Clinic promotion

We don't currently have a clear goal

Other (please specify)

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* 7. What is/are your biggest challenge(s) with social media?

Lack of time

Lack of strategy

Uncertain about what to post

Low engagement

Limited staff/resources

Keeping up with changing platforms

Lack of content

Other (please specify)

Social Media Needs and Goals for CCAHM Member Institutions

Question Title

* 1. What is your role at your institution? Select all that apply. (Optional)

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* 2. How involved are you personally in your institution's social media activities? Select all that apply. (Optional)

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* 3. Which social media platforms, if any, does your institution currently use? Check all that apply.

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* 4. What social media features/tools would you like to learn more about? (e.g. reels, analytics, scheduling tools, paid ads, content planning. accessibility) Please specify which platform(s).

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* 5. How comfortable do you feel managing your school’s social media?

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* 6. What is your institution's primary goal for using social media right now? Select up to two.

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* 7. What is/are your biggest challenge(s) with social media?

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* 8. Please share any other challenges or comments regarding social media.

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* 9. Will you attend the Social Media Training on Jan 22nd? (View details & RSVP in CCAHM Connect.)

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* 10. Name and Contact Info (OPTIONAL)

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* 11. Email Address (OPTIONAL)