Introduction

Digital transformation is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices – and improving their use of traditional technologies to change customer relationships, internal processes, and value propositions.

This new, original research project we are conducting in association with Oracle will explore issues to help support digital transformation plans and decisions. How can senior executives successfully lead digital transformation? While many experts urge companies to get started on the digital transformation journey, few tell how to do it. Whether using new or traditional technologies, the key to digital transformation is re­envisioning and driving change in how the company operates. That’s a management and people challenge, not just a technology one.

All participants will receive a preview copy of the results. All responses are treated in the strictest confidence and no details will be attributed to any individual without prior permission.

Thank you for participating.

Best regards

Pauline Cochrane
Head of Research & Partnerships
CCA
T: 0141 564 9010
E: pauline.cochrane@cca-global.com

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