DOWNTOWN 2030

BUSINESS SURVEY

The Downtown Ithaca Alliance and the City of Ithaca are collaborating on the creation of an urban core Downtown/West End 2030 Strategic Plan. This Plan will be used to help guide both the City and DIA with policies and programs as well as spending priorities for the decade to come. The City will also use the 2030 Plan as part of a Phase II component of its Comprehensive Plan: Plan Ithaca.

We want to collect information from businesses that will help us with the preparation of this Plan. Please take just a few minutes to complete this survey. All responses are anonymous and will be grouped together.  Results from this survey will help guide and shape the Downtown 2030 strategic plan and the city will use a component for the Phase II plan.

Thank you for your assistance and input.

JoAnn Cornish, Director of Planning & Development, City of Ithaca
Gary Ferguson, Executive Director, Downtown Ithaca Alliance

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* 1. Which of the following best describes your business?

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* 2. How long has your business been in operation?

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* 3. What is the approximate size of your physical business location? (select one)

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* 4. What was your approximate volume of sales/revenue at your business in 2018? (select one)

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* 5. Over the past year, have your sales/revenues: (select one)

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* 6. How many employees work at your business?  (Complete to the best of your knowledge.)

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* 7. In the past year, have your labor hours: (select one)

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* 8. Do you currently pay a living wage ($15.11/hr without health insurance) to all of your employees?

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* 9. The County is considering adopting a law requiring all businesses to pay a living wage (currently defined currently as $15.11/hr without health insurance). What impact, if any, would such a law have on your business’ profitability?

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* 10. How has the internet and/or e-commerce affected your business in the past year, either positively or negatively?

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* 11. What marketing have you done for your business in the past 12 months? (check all that apply)

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* 12. Approximately what percent of your total sales do you think you spend on all forms of marketing and advertising?

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* 13. How do think parking affects your business? Rate each of the following statements on whether you agree or disagree.

  Strongly Disagree Somewhat Disagree Neither Disagree Nor Agree

Somewhat Agree Strongly Agree
My customers/clients can almost always find a convenient place to park in a garage or on the street.
My customers/clients are fine with the current parking rates in the garages and on the street.
My customers/clients can easily operate the on-street pay machines.
My customers/clients have no problems using the downtown parking garages.
Parking is not an issue raised by my employees.
I am aware of the various parking program options available to my business.

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* 14. If you had more money to invest in your business, you would immediately …  (fill in the blank):

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* 15.  List any additional new service, program, or activity that could be offered by either the City or the DIA that would help your business?

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* 16. If we could attract or add one new business to the Downtown/West End, it should be? (please fill in the blank, either a business name or a type of business)

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* 17. If you could make one change to Downtown/West End today, what would it be? (please fill in the blank)

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* 18. How do you currently get information about downtown news and events?  (Check all that apply)

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* 19. How would you most prefer to get information about Downtown/West End news and events?  (Check one)

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* 20. Where is your business located?

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* 21. Rate the following statements about Downtown. Rate each of the following statements on whether you agree or disagree.

  Strongly Disagree Somewhat Disagree Neither Disagree Nor Agree Somewhat Agree Strongly Agree
When I come Downtown I always see or experience some form of public art.
I consider Downtown a clean and attractive place.
I consider Downtown a safe place to visit and walk during the day.
I consider Downtown a safe place to visit and walk after dark.
I consider Downtown a diverse place.
I consider Downtown an inclusive place.
Downtown is a walk-able, pedestrian friendly place.
Downtown is a bike-friendly place.
Downtown retailing is interesting and compelling.
Downtown has an urban scale that I can readily manage and navigate.

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* 22. Rate the following statements about the West End. Rate each of the following statements on whether you agree or disagree.

  Strongly Disagree Somewhat Disagree Neither Disagree Nor Agree Somewhat Agree Strongly Agree
When I come to the West End I always see or experience some form of public art.
I consider the West End a clean and attractive place.
I consider the West End a safe place to visit and walk during the day.
I consider the West End a safe place to visit and walk after dark.
I consider the West End a diverse place.
I consider the West End an inclusive place.
The West End is a walk-able, pedestrian friendly place.
The West End is a bike-friendly place.
West End retailing is interesting and compelling.
The West End has an urban scale that I can readily manage and navigate.

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* 23. How would you rate the following items? Use the following scale:

  Poor Below average Average Good Excellent
The cleanliness of Downtown
The cleanliness of the West End
The cleanliness of the parking garages you use
The ease of driving into and out of Downtown
The ease of driving into and out of the West End

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* 24.  What big thing (major project, program, or initiative) would you suggest to make the urban core (Downtown/West End) a better place?

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* 25. What little thing (small idea or improvement) would you also suggest to make the urban core (Downtown /West End) a better place?

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* 26. (Optional) If you would like to be added to the email distribution list to receive information about additional opportunities for input on the Downtown 2030 Strategic Plan, please feel free to provide your email address here. (All survey responses will remain confidential).

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* 27. How likely would you be to recommend Downtown Ithaca as a place to do business?

0 - Not Likely 10 - Highly Likely
i We adjusted the number you entered based on the slider’s scale.
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