MAC Rebranding Survey #1: Brand Personality

Part 1: Perceptions

Question Title

* 1. Rate the following about our brand, where 5 is of the highest value and 1 is the lowes

	1	2	3	4	5
Uniqueness	Uniqueness 1	Uniqueness 2	Uniqueness 3	Uniqueness 4	Uniqueness 5
Innovation	Innovation 1	Innovation 2	Innovation 3	Innovation 4	Innovation 5
Exciting	Exciting 1	Exciting 2	Exciting 3	Exciting 4	Exciting 5
Honesty	Honesty 1	Honesty 2	Honesty 3	Honesty 4	Honesty 5
Inclusiveness	Inclusiveness 1	Inclusiveness 2	Inclusiveness 3	Inclusiveness 4	Inclusiveness 5
Reliability	Reliability 1	Reliability 2	Reliability 3	Reliability 4	Reliability 5

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* 2. List up to 5 adjectives, words or short phrases that describe MAC:

a.

b.

c.

d.

e.

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* 3. How likely are you to recommend OUR BRAND to a friend or colleague?

Very Unlikely

Very Likely

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 4. If we could change one thing to make MAC more valuable to you, what would that be?