Survey on the value of Analyst Relations - CCgroup PR AR in 2020 After initial telephone interviews with senior Analyst Relations practitioners, we've designed a short survey to look at the state of play for industry analyst relations professionals in 2020. Contact AR@ccgrouppr.com to secure a copy of our findings. OK Question Title * 1. What is your current role or job title: In-house Analyst or Advisory Relations professional AR professional working for a PR/AR agency I have dotted line responsibility for AR, but it’s not my primary role Other (If you selected "Other" please specify what your primary job function is) OK Question Title * 2. Do you currently run the AR programme and hold the budget for your organization? NB: If you are an AR professional working for an agency please skip and go direct to question 3. Yes No Yes, but another department holds the budget for AR OK Question Title * 3. Which department has ultimate responsibility for AR within your organisation? The AR team reports into a wider marketing or Comms organisational structure I report direct into senior Executive leadership or our Management team I don't work within a team, I run it all by myself! I am an Agency AR professional, therefore I work as an external part of my client's internal AR organisation OK Question Title * 4. What are the top 2-3 objectives for your AR programme? OK Question Title * 5. Do you utilise an external PR/AR agency to provide you with AR support? Yes No AR is run in-house, not by Agency representatives OK Question Title * 6. If you are an in-house or Agency AR professional, in order of importance what do you consider to be the main challenges for AR programmes? 1 2 3 4 5 6 7 8 Reduced or unrealistic AR budgets 1 2 3 4 5 6 7 8 Difficulty measuring tangible AR outputs on a quantifiable basis 1 2 3 4 5 6 7 8 The frustrating tendency to measure AR in the same way as PR 1 2 3 4 5 6 7 8 Problems aligning AR strategy to wider Sales/Marketing objectives 1 2 3 4 5 6 7 8 The AR team that I am a part of is understaffed, or under-resourced 1 2 3 4 5 6 7 8 AR is owned or defined by a different team and I have limited input into it 1 2 3 4 5 6 7 8 Internal stakeholders have unrealistic expectations of what AR can deliver 1 2 3 4 5 6 7 8 Organisation misunderstands AR and what it can achieve OK Question Title * 7. If you’re an AR professional working for an agency, what do you consider to be the top 2-3 objectives for most of your clients’ AR programmes? (please select all that apply) To help us get noticed in the analyst community To arm the sales team with actionable AR insight To help the sales team close more deals To feature the company as a leader or visionary in analyst flagship reports To create more analyst advocacy for our company To increase positive mentions in analyst reports To assist us with Bids/RFP support To enhance our reputation internationally Other (please specify) OK Question Title * 8. If you don't utilise an external agency for AR support - what services should agencies or independent consultants offer to prompt you to consider their help? OK Question Title * 9. On a scale of 1 to 10 (with 1 being very POOR, 5 is AVERAGE, and 10 being extremely HIGH), how well do you rate your organization's understanding of analysts and AR’s overall importance to the business? 1 - Extremely poor 2 3 4 5 - Average 6 7 8 9 10 - Extremely high 1 - Extremely poor 2 3 4 5 - Average 6 7 8 9 10 - Extremely high OK Question Title * 10. Are there any pain points, key challenges or trends that you believe will impact the AR industry over the next 12-18 months? Any industry moves that are surprising you from the Analyst or Influencer relations perspective?- If you would like a copy of our paper or a link to our webinar about this research, please add your email address. OK DONE - THANKS FOR PARTICIPATING!