Survey on the value of Analyst Relations - CCgroup

Analyst relations today

After initial telephone interviews with senior Analyst Relations practitioners, we've designed a short survey to look at the state of play for industry analyst relations professionals today. Contact AR@ccgrouppr.com to secure a copy of our findings.

Question Title

* 1. What is your current role?

In-house - Analyst or Advisory Relations is my primary role

In-house - AR is part of what I do, but not my primary role

Other

Outsourced - AR consultant in a consultancy or agency

(If you selected "Other" please specify what your primary job function is)

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* 2. Do you currently run the AR programme and hold the budget for your organization? NB: If you are an AR professional working for an agency please skip and go direct to question 3.

Yes, but another team holds the budget for AR

Yes, our team holds the budget for AR

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* 3. To whom does your analyst relations program report?

AR program does not regularly report

AR program reports into communications or marketing leaders

AR program reports to senior executives outside marketing/communications

I'm an external AR consultant: I'm not sure where AR reports to

Other (please specify)

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* 4. What are the top 2-3 objectives for your AR programme?

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* 5. Do you utilise an external PR/AR agency to provide you with AR support?

Yes - A minority of AR activity is outsourced

Yes - A majority of AR activity is outsourced

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* 6. If you are an in-house or Agency AR professional, in order of importance what do you consider to be the main challenges for AR programmes?

Reduced or unrealistic AR budgets

Difficulty measuring tangible AR outputs on a quantifiable basis

The frustrating tendency to measure AR in the same way as PR

Problems aligning AR strategy to wider Sales/Marketing objectives

The AR team that I am a part of is understaffed, or under-resourced

AR is owned or defined by a different team and I have limited input into it

Internal stakeholders have unrealistic expectations of what AR can deliver

Organization misunderstands AR and what it can achieve

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* 7. What do you consider to be the top 2-3 objectives for most AR programs? (please select all that apply)

To arm the sales team with actionable AR insight

To assist us with Bids/RFP support

To create more analyst advocacy for our company

To enhance our reputation internationally

To feature the company as a leader or visionary in analyst flagship reports

To help the sales team close more deals

To help us get noticed in the analyst community

To increase positive mentions in analyst reports

Other (please specify)

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* 8. If you don't utilise an external agency for AR support - what services should agencies or independent consultants offer to prompt you to consider their help?

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* 9. On a scale of 1 to 10 (with 1 being very POOR, 5 is AVERAGE, and 10 being extremely HIGH), how well do you rate your organization's understanding of analysts and AR’s overall importance to the business?

1 - Extremely poor

5 - Average

10 - Extremely high

1 - Extremely poor

5 - Average

10 - Extremely high

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* 10. Roughly what percentage of the AR budget goes on measurement and evaluation?

Percent

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 11. Are there any pain points, key challenges or trends that you believe will impact the AR industry over the next 12-18 months? Any industry moves that are surprising you from the Analyst or Influencer relations perspective?

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* 12. How has the Covid-19 pandemic affected analyst relations? Are any of these changes for the long-term?

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* 13. If you would like a copy of our paper or a link to our webinar about this research, please make sure you have fully completed the survey and add your email address below.

Email Address