MEMBER FEEDBACK #1

The Exeter Business Improvement Area (BIA) is undergoing a Strategic Planning process in 2017 and we want to hear from YOU! The last Strategic Plan (2010-2012) had a 90% completion rate and YOU could help provide direction for the next 4 years! Please take a moment to answer the following questions to help us determine our priorities.

* 1. The BIA has a mandate to market & beautify Exeter’s commercial districts as a business, shopping & service destination. We work to create a thriving, competitive & safe business area to attract shoppers, diners, visitors & new businesses.

Do you feel that the BIA is successful to date in meeting its mandate?

  Very Successful Successful Neutral Unsuccessful Very Unsuccessful
How successful is the BIA in meeting it's mandate?

* 2. The BIA has a mandate to promote Exeter's commercial districts. Over the past few years, the BIA has worked to add the following promotional initiatives:
· Joint-marketing projects (ie. South Huron Map + Guide, Coupon Book)
· Joint-marketing events (ie. Ladies Night Out, Sidewalk Sales)
· Community event support (ie. Christmas Festival, Rodeo, etc.)
· Campaigns (Construction Sucks, Holiday Shopping, etc.)
· Print Advertising (ie. Grand Bend Visitor Guide, Bach Festival Program, etc.)
· BIA Website
· Digital Sign (Main & Thames)
· Social media promotion (ie. Facebook, Twitter, Instagram)

Under the mandate of marketing, where do you think we have the most opportunity? Please select your top 3 preferred opportunities.

* 3. The BIA has a mandate to beautify Exeter's commercial areas. Since the last BIA Strategic Plan in (2010-2012), the BIA has worked on the following beautification and streetscape initiatives:

· Flowers – hanging baskets, planters & bridge flowers (started as the primary funder, now a cost-sharing venture with the Municipality and Communities in Bloom)
· Community entrance signs (East, South & West)
· Parking signage for Municipal parking lots
· Decorative Christmas lights on street poles
· Street pole banners
· New decorative street poles in the heritage core
· Development of the Exeter Community Improvement & Streetscape Design Plan

Under the mandate of beautification, where do you think we have the most opportunity? Please select your top 3 preferred opportunities.

* 4. The BIA has a mandate to support economic development in Exeter. Over the past few years, the BIA has worked on the following economic development initiatives:
· Tourism (Welcome Centre, publication development, enhancing the visitor experience, etc.)
· Support for workforce development (workshops, training, etc.)
· Business retention
· Active participation in the Thames Road Corridor Study 
· Active participation in the South Huron Economic Development Advisory Committee
· Strong partnerships with the Municipality of South Huron, the South Huron Chamber of Commerce & other community organizations as well as the County of Huron & regional / provincial organizations

The Ontario Business Improvement Area Association (OBIAA) says that economic development is an increasing activity of BIA’s across the province.

Under the mandate of economic development, where do you think we have the most opportunity? Please select your top 3 preferred opportunities.

* 5. The BIA is also responsible for further servicing the membership in the following ways:
· Networking / member events (ie. Breakfast with the Mayor, Excellence Awards Gala, etc.)
· Disseminating relevant information to the membership
· Advocating for the local business economy
· Increase visitation to the BIA area
· Support for local business (marketing, training, etc.)
· Manage the money that is collected by members through a special BIA levy

Under member services, where do you think we have the most opportunity? Please select your top 3 preferred opportunities.

* 6. Where are you located in Exeter (north end, downtown, etc.)? What sector do you represent?

* 7. Thank you for taking the time to answer the questions above! If you have any other questions or comments, please provide below.

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