You are unfamiliar with the company/individual running the site/app
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You don't trust the company/individual running the site/app
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The site/app does not disclose how they plan to use your information
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The value you will receive from the site/app is not worth the information you give
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You generally prefer to be anonymous
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They asked for particularly sensitive pieces of information
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You are concerned that the information will be intercepted or stolen
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It takes too much time to fill out the forms
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You are concerned you will receive junk email if you give your email address
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