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MHNCTD3231_Online Media

1.HAVE YOU JOINED OUR DATABASE? IF NOT, DO SO NOW BY COPYING THE LINK BELOW:


https://www.surveymonkey.com/r/Joinsept2024


Murray Hill National is conducting a study on the topic of Online Media and would like your opinions to be included. If you qualify for this study, we are offering an incentive to participate. Please be assured that we are not selling anything and the information we gather will remain confidential and be used for research purposes only. We have a few questions to ask before providing more details and determining if you qualify to participate. By signing up for this paid research you are automatically joining our database and could be contacted for other paid studies. We do have an opt out option however it could take some time to be removed from the database and active panel.
2.Can you please tell me if you / your family / a friend or someone you live with currently works in, or has ever worked in, any of the following occupations?
Currently
In the past
Advertising
Market Research
Marketing
PR
Journalism & Publishing
Media (TV, radio, newspapers, online)
Advertising technology
3.Would you describe yourself as…
4.How old are you?
5.What is your current working status?
6.What is your occupation?
7.Aside from your job / studies, please can you tell us a bit about what you do in your spare time (e.g. your interests / hobbies / things that you really enjoy taking part in)?
8.Which of the following best describes your marital status?
9.Which of the following best describes the presence of children in your home?
10.Who lives with you at home?
11.Which of the following household income brackets do you fall into?
12.Is your main home based in….
13.What is your ethnicity?
14.Which operating system does your personal smartphone use (Android or Apple iOS)? Please answer for your personal phone only – no need to include your work phone.
15.What is your Operating System Number? (ex. Android 15, iOS 17)
16.Do you own any of the following devices? (Select all that apply)
17.How often do you use these devices? (Select all that apply)
Daily
Multiple times a week
About once a week
Every other week
Less often than once every other week / Never
Smartphone
Connected TV
Laptop / Desktop Computer
Tablet
18.Which of the following categories do you regularly engage with online? By regularly, we mean at least a couple of times a week.
19.What devices do you typically use when you regularly engage online in this category?
Smartphone
Connected TV
Laptop / Desktop
Tablet
Sports
Entertainment
Travel
News / current affairs
Fashion / Beauty
Gaming
Food / Cooking
Tech
20.How frequently do you do any of the following online activities? (Select all that apply)
Daily
A few times a week
About once a week
Every other week
Less often than every other week / Never
Browse products / services
Purchasing products / services
Reading news articles / general interest articles
Looking up information using online search engines (e.g. Google / Bing)
Playing online games
Scroll through social media
21.When researching products, services, or exploring topics you’re passionate about, which of the following do you regularly use? (Select all that apply)
22.You mentioned regularly using search engines, how frequently do you use any of the following? (Select all that apply)
Daily
A few times a week
About once a week
Every other week
Less often than every other week / Never
Google Search
Bing
Ecosia
Yahoo!
Ask.com
23.You said you use Google Search. I’m now going to show you some screenshots and read out a couple of descriptions about Google’s AI-powered features, such as AI Overview or AI Mode.

AI Overview is a feature on Google Search that presents a brief summary answer to your search question, condensing information from multiple sources.

AI Mode is an interactive feature on Google Search that provides in-depth, conversational answers and reasoning to your queries using advanced artificial intelligence.


Please tell me which best describes your usage or potential usage of these features?
AI Overview on Google
AI Mode on Google
Regularly use and love using it
Regularly use and I’m comfortable with it
Use now and again
Have used it in the past but not too sure about it
Never used it but I’m keen to try it
Never used it and would never consider using it in the future
24.Finally, I’d like to ask, which if any of the following do you regularly use? And which would you reject the idea of ever using?
Regularly use
Reject ever using
Google Gemini
ChatGPT
Microsoft Copilot
Perplexity
Claude