EBD Academy - survey on 'Biotech: Marketing and Message Development'

Win an Amazon voucher and 10% off the course

EBD Academy are developing a new online course on marketing and message development for biotech.

We would value your help in ensuring the course is focused on the biggest challenges. Fill in the survey below and you will be entered into a draw to win a £50 Amazon voucher*! As an additional thank you, we will offer you 10% off registration for the finalized course.

Thank you for your help!

*Or equivalent value in your local currency

Question Title

* 1. What do you or your company see as the biggest challenges you face when communicating with prospective partners?

Rate in terms of importance

	Not difficult	Difficult	Very difficult
Finding the right people to talk to	Finding the right people to talk to Not difficult	Finding the right people to talk to Difficult	Finding the right people to talk to Very difficult
Pitching my message at the right level	Pitching my message at the right level Not difficult	Pitching my message at the right level Difficult	Pitching my message at the right level Very difficult
Communicating the value and USP for my product / service	Communicating the value and USP for my product / service Not difficult	Communicating the value and USP for my product / service Difficult	Communicating the value and USP for my product / service Very difficult
Keeping the momentum going after initial contact	Keeping the momentum going after initial contact Not difficult	Keeping the momentum going after initial contact Difficult	Keeping the momentum going after initial contact Very difficult
Deciding appropriate business model e.g. set expectations	Deciding appropriate business model e.g. set expectations Not difficult	Deciding appropriate business model e.g. set expectations Difficult	Deciding appropriate business model e.g. set expectations Very difficult
Putting together PR	Putting together PR Not difficult	Putting together PR Difficult	Putting together PR Very difficult

Other (please specify)

Question Title

* 2. What communication skills do you or your company feel you most need to develop?

Tick all that apply and add any others

Formulating my business model to convince stakeholders

Deciding which communication channels to use

How to implement my communications plan

Developing my value proposition / USP

Presenting my service / product

Negotiating and concluding terms

Other (please specify)

Question Title

* 3. Which of these skills are you or your company MOST comfortable with already?

Rank in order, with 1 as MOST comfortable

Formulating my business model to convince stakeholders

N/A

Deciding which communication channels to use

N/A

How to implement my communications plan

N/A

Developing my value proposition / USP

N/A

Presenting my service / product

N/A

Negotiating and concluding terms

N/A

Question Title

* 4. What do you or your company MOST need help with developing?

Rank in order where 1 is the MOST useful

Putting together the value proposition for my company and product

N/A

Determining my optimal business model e.g. licensing, VC funding

N/A

Creating a memorable and informative key message

N/A

How to pitch my key message to a prospective customer/partner

N/A

Crash course in marketing communication for Biotech

N/A

Choosing language and tone of voice in business communications

N/A

Optimising existing company marketing assets e.g. branding, logo, name, website

N/A

Question Title

* 5. What would you or your company find most useful to learn about marketing communications?

Rate in terms of importance

	Not important	Important	Very important
How to write an effective marketing message for my product	How to write an effective marketing message for my product Not important	How to write an effective marketing message for my product Important	How to write an effective marketing message for my product Very important
How to network and develop an influencer / stakeholder map	How to network and develop an influencer / stakeholder map Not important	How to network and develop an influencer / stakeholder map Important	How to network and develop an influencer / stakeholder map Very important
Ensuring my presentations are targeted for my audience e.g. technical versus commercial	Ensuring my presentations are targeted for my audience e.g. technical versus commercial Not important	Ensuring my presentations are targeted for my audience e.g. technical versus commercial Important	Ensuring my presentations are targeted for my audience e.g. technical versus commercial Very important
Effective use of social media e.g. LinkedIn, Twitter	Effective use of social media e.g. LinkedIn, Twitter Not important	Effective use of social media e.g. LinkedIn, Twitter Important	Effective use of social media e.g. LinkedIn, Twitter Very important
How to develop my value proposition	How to develop my value proposition Not important	How to develop my value proposition Important	How to develop my value proposition Very important
Tactics - How to execute my marketing plan	Tactics - How to execute my marketing plan Not important	Tactics - How to execute my marketing plan Important	Tactics - How to execute my marketing plan Very important
Metrics – what does marketing communications success look like?	Metrics – what does marketing communications success look like? Not important	Metrics – what does marketing communications success look like? Important	Metrics – what does marketing communications success look like? Very important

Other (please specify)

Question Title

* 6. What would you or your company MOST benefit from learning more about?

Rank in order, where 1 would be of MOST benefit

Constructing a communications plan

How to make PR work for you

Evaluating what to include on your website

Working out the role of social networks and other digital tools

Understanding regulation and compliance in digital media

Avoiding pitfalls in social networks

Role of marketing in technology-focused companies

Optimising use of digital media

Question Title

* 7. What channels are you / your company using now?

Rank all that apply in order of priority, where 1 is the MOST important

Email to existing customer base

N/A

Email to new customer base

N/A

Direct mail to existing customer base

N/A

Direct mail to new customer base

N/A

Press release

N/A

Twitter / sponsored links

N/A

Twitter / influencer tweets

N/A

Company LinkedIn group / sponsored links

N/A

Linked in / Elevate or Sales Navigator

N/A

Company Facebook group / page

N/A

Facebook / sponsored ads

N/A

Company Website

N/A

Other communications website

N/A

Google Ads

N/A

Webinar – live / on-demand

N/A

Press conference / individual or at a conference

N/A

Biotech conference / booth

N/A

Journal / news article

N/A

Peer-reviewed scientific article

N/A

Question Title

* 8. How do you see that channel mix changing for you in the future?

Rank all that apply in order of priority, where 1 is the MOST important

Biotech conference / booth

N/A

Email to existing customer base

N/A

Email to new customer base

N/A

Direct mail to existing customer base

N/A

Direct mail to new customer base

N/A

Press release

N/A

Twitter / sponsored links

N/A

Twitter / influencer tweets

N/A

Company LinkedIn group / sponsored links

N/A

Linked in / Elevate or Sales Navigator

N/A

Company Facebook group / page

N/A

Facebook / sponsored ads

N/A

Company Website

N/A

Other communications website

N/A

Google Ads

N/A

Webinar – live / on-demand

N/A

Press conference / individual or at a conference

N/A

Journal / news article

N/A

Peer-reviewed scientific article

N/A

Question Title

* 9. What sorts of case studies would you most like to work with?

Rate in terms of importance

	Not important	Important	Very important
Am I marketing a product, a platform, a service, or a combination?	Am I marketing a product, a platform, a service, or a combination? Not important	Am I marketing a product, a platform, a service, or a combination? Important	Am I marketing a product, a platform, a service, or a combination? Very important
How do I optimise my business model – in licensing, out licensing, VC capital investment, other?	How do I optimise my business model – in licensing, out licensing, VC capital investment, other? Not important	How do I optimise my business model – in licensing, out licensing, VC capital investment, other? Important	How do I optimise my business model – in licensing, out licensing, VC capital investment, other? Very important
How do I find out if I have the right product for my end user customers?	How do I find out if I have the right product for my end user customers? Not important	How do I find out if I have the right product for my end user customers? Important	How do I find out if I have the right product for my end user customers? Very important
How do I find out if I am pitching to the right partner for my end user customers?	How do I find out if I am pitching to the right partner for my end user customers? Not important	How do I find out if I am pitching to the right partner for my end user customers? Important	How do I find out if I am pitching to the right partner for my end user customers? Very important
What does my communications plan look like, and why?	What does my communications plan look like, and why? Not important	What does my communications plan look like, and why? Important	What does my communications plan look like, and why? Very important
Will I use a non-targeted or consultative approach, or a combination?	Will I use a non-targeted or consultative approach, or a combination? Not important	Will I use a non-targeted or consultative approach, or a combination? Important	Will I use a non-targeted or consultative approach, or a combination? Very important

Other (please specify)

Question Title

* 10. What would be the most useful business templates and worksheets for us to share with you?

Rate in terms of importance

	Not important	Important	Very important
How to write an effective marketing message for my product	How to write an effective marketing message for my product Not important	How to write an effective marketing message for my product Important	How to write an effective marketing message for my product Very important
How to network and develop an influencer / stakeholder map	How to network and develop an influencer / stakeholder map Not important	How to network and develop an influencer / stakeholder map Important	How to network and develop an influencer / stakeholder map Very important
Ensuring my presentations are targeted for my audience e.g. technical versus commercial	Ensuring my presentations are targeted for my audience e.g. technical versus commercial Not important	Ensuring my presentations are targeted for my audience e.g. technical versus commercial Important	Ensuring my presentations are targeted for my audience e.g. technical versus commercial Very important
Value - How to develop my value proposition and brand	Value - How to develop my value proposition and brand Not important	Value - How to develop my value proposition and brand Important	Value - How to develop my value proposition and brand Very important
Tactics – What does my marketing plan look like and how do I execute it?	Tactics – What does my marketing plan look like and how do I execute it? Not important	Tactics – What does my marketing plan look like and how do I execute it? Important	Tactics – What does my marketing plan look like and how do I execute it? Very important
Metrics – how do I develop good metrics for my plan?	Metrics – how do I develop good metrics for my plan? Not important	Metrics – how do I develop good metrics for my plan? Important	Metrics – how do I develop good metrics for my plan? Very important

Other (please specify)

Question Title

* 11. Provide your contact details to be entered into the prize draw

Name

Email Address

Phone Number

Question Title

* 1. What do you or your company see as the biggest challenges you face when communicating with prospective partners?Rate in terms of importance

Question Title

* 2. What communication skills do you or your company feel you most need to develop? Tick all that apply and add any others

Question Title

* 3. Which of these skills are you or your company MOST comfortable with already? Rank in order, with 1 as MOST comfortable

Question Title

* 4. What do you or your company MOST need help with developing?Rank in order where 1 is the MOST useful

Question Title

* 5. What would you or your company find most useful to learn about marketing communications? Rate in terms of importance

Question Title

* 6. What would you or your company MOST benefit from learning more about?Rank in order, where 1 would be of MOST benefit

Question Title

* 7. What channels are you / your company using now? Rank all that apply in order of priority, where 1 is the MOST important

Question Title

* 8. How do you see that channel mix changing for you in the future?Rank all that apply in order of priority, where 1 is the MOST important

Question Title

* 9. What sorts of case studies would you most like to work with? Rate in terms of importance

Question Title

* 10. What would be the most useful business templates and worksheets for us to share with you?Rate in terms of importance

Question Title

* 11. Provide your contact details to be entered into the prize draw

* 1. What do you or your company see as the biggest challenges you face when communicating with prospective partners?

Rate in terms of importance

* 2. What communication skills do you or your company feel you most need to develop?

Tick all that apply and add any others

* 3. Which of these skills are you or your company MOST comfortable with already?

Rank in order, with 1 as MOST comfortable

* 4. What do you or your company MOST need help with developing?

Rank in order where 1 is the MOST useful

* 5. What would you or your company find most useful to learn about marketing communications?

Rate in terms of importance

* 6. What would you or your company MOST benefit from learning more about?

Rank in order, where 1 would be of MOST benefit

* 7. What channels are you / your company using now?

Rank all that apply in order of priority, where 1 is the MOST important

* 8. How do you see that channel mix changing for you in the future?

Rank all that apply in order of priority, where 1 is the MOST important

* 9. What sorts of case studies would you most like to work with?

Rate in terms of importance

* 10. What would be the most useful business templates and worksheets for us to share with you?

Rate in terms of importance