Welcome to this year’s B&T Agency Scorecards portal, which collects agency data for the 2025 calendar year.
This year we are asking agencies to complete the survey by Friday, 13 March, 2026.
B&T's Agency Scorecards analyse agency performance in 2025.
The data collected and scored is assessed by marking an agency's performance against their previous years, NOT against competitor performance in the same year. This year, B&T is setting up an advisory panel to provide extra rigour to the judging process.
The Agency Scorecard portal is split into five sections and, in true B&T style, we have adopted a slightly left-field theme.
Previously, we have championed sports, but this year we are going to rock it with music. Think hit bands and album covers of yesteryear. We will also create album covers for each agency that participates.
The information collected will be similar to last year in terms of structure, but with a few minor tweaks to questions.
The sections are:
Band Basics: Basic information about your agency and its key band members (leaders).
The Hit Parade: A round up of new business success.
Composition: A breakdown of your workforce, its gender and ethnicity, and how this has changed.
Award Wins & Achievements: A look at outstanding work, awards and a chance for you to share your highlights and achievements (which is very important).
There is also an ‘B Sides’ section for your lead singer (business leader) to answer a handful of broader industry sentiment questions.
This year, we require you to send in your logo, the latest high-res team shot (at least 1000 pixels in width and height, and please make these creative if possible), assets of your three top campaigns and a Star Performer (they were known as MVPs last year) with a photo.
Please make sure you send all assets and images to: AgencyScorecard@bandt.com.au
The information collected in the portal for sections 1-4 will be used to produce your agency's digital scorecard. Last year's can be found here: https://www.bandt.com.au/tag/agency-scorecards/
A photo shoot will take place in April in order to create your agency's physical scorecard, which this year takes the form of a record album.
Please get in touch with the B&T team if you have any questions!
