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The Reader Customer Survey Template
Thanks for taking a minute to fill out our survey.
It's just 12 questions and should take no longer than 10 minutes.
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1.
Do you subscribe or donate to news publications, in print or online? (Choose all that apply)
Yes, I am currently a subscriber/donor to The Reader
Yes, I currently subscribe/donate to news organizations other than The Reader
I have been a subscriber/donor to a news publication in the past, but I do not currently subscribe/donate
No, I have never been a subscriber/donor to a news publication
2.
When something happens in your community, where do you hear about it? (Check all that apply)
Radio
TV
Printed publication (ex. newspaper, magazine or newsletter)
News website (including websites of newspapers, broadcasters, etc.)
E-mail newsletter
Podcast/smart speaker briefing (ie. Amazon Alexa)
Neighbor or friend (in-person)
Neighbor or friend (by text message or social media)
Church
Library
Community center / business
Someone specific in the community
Flyers or signs in the community
Local Nextdoor group
Facebook group
Instagram
Twitter
Other (please specify)
3.
What are you most interested in learning about your community? (Check all that apply)
Civic/government affairs including elections and politics
Things to do, including events and activities
Reviews, highlights and trends regarding restaurants, bars and cafes
Local economic trends, including job opportunities, cost of living and information impacting small businesses
Real estate changes including development, preservation and sales
Arts features and reviews
Racial and economic inequities
Schools, education and parenting
Business openings and closures
Crime/public safety issues
The views and opinions of neighbors and community leaders
Local deals and promotions
How to get involved with local organizations and issues, or volunteer opportunities
Other (please specify)
4.
We’d like to get a sense of how community members are supporting local organizations. Which of the following do you contribute to financially? (Choose all that apply)
Museums, theaters and arts groups
Local park or environmental groups, including national or state parks
Zoos and aquariums
Public broadcaster, such as local NPR affiliate
School alumni associations
Fraternal organizations
Church, synagogue or other religious institutions
Food pantry, shelter or social services
Community foundations, civic association or community improvement groups
Medical or scientific research or support
Other (please specify)
5.
What do you value in your membership or support of an organization?
Please assign a 1 - 3 value according to how important these factors are in choosing the organizations and causes that you give your time, money, and/or ideas to:
Not Important
Very Important
A sense of affiliation or belonging
Not Important
Very Important
Ability to interact with those who work within the organization
Not Important
Very Important
Feeling that your concerns are heard by the organization
Not Important
Very Important
Offering the world something you think should exist
Not Important
Very Important
Makes things easier and reduces effort in your life
Not Important
Very Important
Provides exclusive access for events, programming, materials or content
Not Important
Very Important
Advocacy on my behalf
Not Important
Very Important
Staff diversity
Not Important
Very Important
A sense of uniqueness/something I can’t get anywhere else
Not Important
Very Important
Being connected with like-minded people
Not Important
Very Important
Events/opportunities to connect in person or online
Not Important
Very Important
Merchandise/swag/physical branded products
Not Important
Very Important
Appropriate price
Not Important
Very Important
Other (please specify)
6.
We want to build a newsroom that has plenty of opportunities for you to help shape and support our journalism. Which of the following would you be most interested in?
I’m interested in talking more with a journalist in your newsroom
I want to share tips for story ideas
I’d like to get training on media production and storytelling
I’d like to share my ideas and opinions about local policy
I want to share my story or stories from my community
I want to be more active in attending public meetings hosted by the newsroom
I host a regular event or neighborhood group that I’d like someone from your newsroom to visit
I do not want to be involved in shaping journalism
Other (please specify)
7.
What’s an issue or story in your community that people aren’t talking about, or that you think should be discussed more?
8.
What keeps you up at night about where you live? What are the big concerns you have about your community?
9.
How do you feel you or your community is represented in the media, if at all? What do people get wrong about your community?
10.
What kind of information would help you in your daily life or your work, or help your community?
11.
On a scale of 0 to 10,
How likely is it that you would recommend The Reader to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
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12.
Please provide your name and email address. This is optional, but will allow us to follow up if you said that you’re interested in participating in our journalism, or if you told us about a local concern regarding your community that we can help address.
Name
Email
Phone Number
Current Progress,
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