April Mullen - Expert Session Question Title * 1. How many emails were sent out per day in 2015? 205 million 2.5 billion 205 billion None of the above OK Question Title * 2. Why are brands fully embracing email marketing? Because email is the language of business Because people love emails Because the conversion rates are so high Because of the high ROI OK Question Title * 3. True or False. Email marketing is used more to acquire a customer, rather than retaining them. True False OK Question Title * 4. Is email marketing starting to die or is it still growing? Growing Dying Neither It's unclear OK Question Title * 5. How has mobile devices made email marketing more effective? Explain. OK Question Title * 6. What causes 30% of email users to unsubscribe on mobile devices? Poor email content Not good enough discounts No one is sure The emails doesn’t render properly OK Question Title * 7. Which of these is NOT a part of the Email Micro-Conversions process? Subject Line Middle-Headline Complete Headline Click Through OK Question Title * 8. True or False. Responsive design allows for your email to render to multiple devices. True False OK Question Title * 9. Why does giving breathing room in your emails important for mobile emails? Because they are touch screens Because mobile devices don’t have pinpoint accuracy of a mouse Because it is easier to read None of the above OK Question Title * 10. Name two types of live content. Live video Social Feeds Mobile Deep Linking Countdown Clocks Weather Feeds OK DONE