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World Book Day 2026 Family Evaluation
1.
Before you answer our questions is there anything you particularly wanted to say to us about World Book Day 2026?
2.
World Book Day is a charity that champions the fun of reading because it seriously improves children's lives. How effective are we in achieving this mission?
Extremely effective
very effective
somewhat effective
Not so effective
Not at all effective
Extremely effective
very effective
somewhat effective
Not so effective
Not at all effective
3.
What could we do to better achieve our mission?
4.
On World Book Day this year were you aware that World Book Day is a charity?
Yes - always known
Yes - found out this year
No
5.
What do children like most about World Book Day?
Being read to
Receiving book voucher/getting a new book
Being able to choose a book themselves
Dressing up
Nothing: don't like/take part in World Book Day
Other (please specify)
6.
In which of the following ways, if any, did you participate in World Book Day this year?
Helped a child choose a book to take into school
Helped a child exchange their World Book Day token for a £1 book
Organised or made a costume
Read at home with a child because of World Book Day
Gave money to fundraising in aid of World Book Day
Went to a World Book Day event organised at a school or locally
Helped a child exchange their World Book Day token for money off a full price book or audiobook
Watched an event on the World Book Day website
Downloaded activities from the World Book Day website
Other way
I did not participate in World Book Day this year
7.
What about the fun of World Book Day has the potential to begin a longer term engagement with reading for pleasure for your child/children?
Children sharing their home reading (via dressing up or other activities)
Focus on reading for fun
Adults being able to see what children are enjoying
Children offered wider choice of reading options
Focus on particular skills that will support children to develop a reading habit eg how to choose a book
Engaging parents
Connecting with a local library or bookshop
Joining a national celebration
Choosing a World Book Day book for free with their token
OTHER
8.
How effective are the £1/€1.50 books and tokens at engaging children and families with reading for fun?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
9.
What's the most important thing about the token exchange for you?
That every child gets to have a free book
That every child gets a choice of book
That children experience visiting a bookseller
That children feel that they have 'bought' the book they choose
The token exchange isn't important to us
Other
10.
How did your child/children respond to the book selection this year?
11.
Where did your child(ren) use their World Book Day token?
Waterstones
TG Jones
The Works
Independent Bookshop
Tesco
Sainsburys
Asda
School book fair
School book shop
Community centre
Library
WH Smiths travel
Other
None of the above
12.
Did you see any of the following World Book Day materials and partnerships?
Other (please specify)
None of the above
13.
You might have noticed that World Book Day has had a rebrand this year -please tick 3 of the following options to describe your thoughts about it
Playful
Earnest
Inclusive
Inspiring
Childish
Light-hearted
Irrelevant
Fun
Loud
Commercial
Positive
Boring
Entertaining
Celebratory
Passionate
Trusted
Pretentious
Exciting
Smug
Creative
Naïve
Uninspiring
Bold
Other (please specify)
14.
Have you visited the World Book Day website (www.worldbookday.com) since January?
Yes
No
If yes what were you looking for and did you find it?
15.
We redesigned our website (www.worldbookday.com) this year with the following aims. To what extent did we achieve them?
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to easily find answers to your questions
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to easily find age appropriate resources for your children
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling easier searching
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to find the site more accessible (by having fewer PDF documents)
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to find things you weren't searching for but might be relevant
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Can you suggest any further improvements to the website?
16.
Were you aware that 2026 is the National Year of Reading?
Yes
No
Not sure
17.
We will be reconsidering our secondary campaign in 2027. What would you like to be considered?
18.
Would you like to be included in
Focus group invitations to discuss World Book Day 2027
The prize draw to win a £25/€30 National Book Token
The World Book Day newsletter
If you ticked any of the above please supply your email address
Thank you for filling in our survey. Your feedback really helps shape what we do as a charity.
