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2026 Higher Ed Website Insights Survey
1.
What are your top current challenges in managing your institution's web presence?
Keeping content updated and accurate
Integrating multiple legacy systems
Ensuring accessibility (WCAG compliance)
Improving site speed and performance
Staffing and bandwidth limitations
Aligning with evolving branding/marketing goals
Security and privacy concerns
Outdated CMS or tech stack
Other (please specify)
2.
What are your primary goals for your institution's website over the next 2–3 years?
Increase Student Applications and Enrollment
Modernize User Experience (UX/UI)
Accessibility
Improve Mobile/Responsive Design
Centralized Content Governance
Migrate to a New CMS or Platform
Integration with Other Systems
Boost SEO and Web Visibility
Improve Analytics and Reporting Capabilities
Support Online/Hybrid Learning More Effectively
Other (please specify)
3.
How satisfied are you with your current CMS platform?
Very Satisfied
Somewhat Satisfied
Neutral
Somewhat Dissatisfied
Very Dissatisfied
4.
Are you currently planning or considering a redesign or re-platforming project within the next:
6 Months
12 Months
24 Months
No plans at this time
5.
Which of the following technologies or platforms are you currently using?
Drupal
WordPress
Adobe Experience Manager
Sitecore
Acquia
Pantheon
Custom-Built CMS
Other (please specify)
6.
What best describes your team structure for managing web properties?
Centralized web team managing all departments
Decentralized – each department manages its own content
Hybrid – central team with some distributed ownership
Outsourced to an external partner/vendor
Other (please specify)
7.
Where do you see the biggest need for investment in your digital ecosystem?
Website Redesign/Refresh
CMS Migration or Upgrade
Improved Data and Analytics Tools
Digital Marketing and SEO Tools
CRM or Marketing Automation Integration
Accessibility and Compliance Upgrades
Staff Hiring or Upskilling
Cybersecurity Improvements
Other (please specify)
8.
How do you measure the success of your web initiatives?
Enrollment Growth
Website Traffic and Engagement
Page Speed and Performance
Stakeholder Feedback
Accessibility Audit Scores
SEO Rankings
We don’t currently have consistent KPIs
9.
How ready do you feel your team is for adopting AI or automation tools in your web strategy?
Already using AI/automation tools
Planning to adopt within the next 12 months
Exploring possibilities, but no concrete plans
Not currently a priority
Unsure
10.
Which of the following do you expect to be a major focus in 2026 and beyond?
AI-Driven Personalization
Omnichannel Student Engagement
Improved Digital Accessibility
Mobile-First and App Experiences
Sustainability and Green Hosting
Integration with Student Information Systems (SIS)
Multilingual and Global-Ready Content
Automation in Content Workflows
Other (please specify)