Holiday sales 2019 Survey

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* 1. Your store mainly sells:

Sport products

Outdoor products

Combination of sport and outdoor products

Athleisure clothing, footwear and accessories

Other (please specify)

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* 2. You are based in:

A city mall

A city, outside of a mall

A rural mall

A rural environment, outside of a mall

Other (please specify)

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* 3. How was your turnover during December 2019 compared to December 2018?

Much more (more than 20% up)

More (10-20%

Slightly more (0-10%)

About the same as the previous year

Slight lower (0-10%)

Lower (10-20%)

Much lower (more than 20% down)

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* 4. In December, what did your customers mainly buy?

Entry level necessities

Mid-priced functional items (e.g. shoes and clothing)

Higher priced functional items (e.g. sport or outdoor equipment)

Luxury items

Other (please specify)

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* 5. How did your Back-to-School trading go in January?

Much more (more than 20% up)

More (10-20%

Slightly more (0-10%)

About the same as the previous year

Slight lower (0-10%)

Lower (10-20%)

Much lower (more than 20% down)

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* 6. Did you offer discounts on Black Friday or Cyber Monday? How much on average?

Less than 10%

10-15%

15-20%

More than 20%

We did not participate

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* 7. Do you believe Black Friday / Cyber Monday affected your December sales?

Positively: helped to clear end of range stock

Positively: attracted new customers to my store

Had no noticeable impact on December sales

Negatively: customers did all of their Christmas shopping during the discount days

Negatively: customers complained when specials ran out and did not return in December

Other (please specify)

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* 8. What has the impact of loadshedding been on your store?

Nothing: we have generators and can keep running as normal

We have gained customers from other stores that have to close during loadshedding

We have to close the store, because there’s no generators to keep the lights on

We’ve had to implement more non-electronic security measures to safeguard our products and staff when the power goes out

Our orders get delayed because of the impact on our suppliers

Other (please specify)

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* 9. What is your outlook for 2020?

The economy will remain weak and consumers won’t have much money to spend

I am optimistic that good things will happen during 2020

Not much will change compared to 2019

2019 was such a bad year for my business that things can only improve

I was happy with my sales in 2019, and it will be good if it continues like this in 2020

Other (please specify)

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* 10. May we quote you? If yes, please fill in the below.

Name

Surname

Store name