Under the Canopy Survey

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* 1. How do you identify your gender?

Man

Non-binary

Woman

Prefer to self-describe, below.

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* 2. Please select your age range.

17 or under

18 - 24

25 - 34

35 - 54

55 - 64

65+

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* 3. How would you identify your ethnicity?

Hispanic or Latino

Not Hispanic or Latino

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* 4. How would you describe your race? Please select all that apply.

White or Caucasian

American Indian or Alaska Native

Asian or Asian American

Black or African American

Native Hawaiian or Other Pacific Islander

White

Other

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* 5. Which region of the United States do you live in?

West

Midwest

Northeast

South

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* 6. What type of neighborhood do you live in?

Urban

Rural

Suburban

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* 7. Who do you currently live with? Please select all that apply.

By myself

Children

Spouse or partner

Extended family

Friends/roommates

Other

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* 8. What is the highest level of education that you have completed?

Some high school or less

High school graduate

Vocational or trade school

College degree

Advanced Degree (Masters, MD, JD, PhD, etc.)

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* 9. What are your interests? Please select all that apply.

Arts or crafts

Camping

Charity or volunteer work

Cooking

Exercising or physical fitness

Games

Gardening

Fashion

Knitting or sewing

Listening to podcasts

Music

Photography

Reading

Sports

Travel

Watching TV or movies

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* 10. Please indicate your pre-tax household income.

$19,999 or lower

$20,000 – $34,999

$35,000 – $49,999

$50,000 – $74,999

$75,000 – $99,999

$100,000 – $149,999

$150,000 – $199,999

$200,000 or higher

I prefer not to say

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* 11. Where did you first learn about Under the Canopy?

Bed Bath & Beyond

Social media

Google

Blogs or other websites

Word of mouth

Other

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* 12. Why do you shop with Under the Canopy? Please select all that apply.

Quality

Design & color palette

Sustainable production

Organic materials

Cruelty-free

Price

Other, please specify below:

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* 13. How much did the fact that the product is sustainable influence your purchase?

Very much

Somewhat

Not at all

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* 14. How often do you shop sustainably?

Almost all of the time

Most of the time or as often as possible

Some of the time

Rarely

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* 15. What is important to you when shopping sustainably? Please select all that apply.

Organic materials

Recycled materials

Environmental certifications (ie. GOTS, OEKO-TEX ® )

Sustainability in production

Sustainability in shipping

Community and connecting with other

Other, please list below:

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* 16. When shopping, what other product categories do you shop sustainably or organically? Please select all that apply.

Food

Apparel

Cosmetics

Cleaning products

Home

Pet

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* 17. What Under the Canopy products are you aware of? Please select all that apply.

Bedding

Comforters & Pillows

Mattress, Mattress Pads, & Mattress Toppers

Blankets & Throw Blankets

Throw Pillows

Bath Towels

Kitchen Towels

Loungewear

Baby

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* 18. What are your favorite sustainable brands? Fill in the blank.

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* 19. What other home brands have you shopped in the past two years? Fill in the blank.

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* 20. Please indicate which of the following statements you agree with. Please select all that apply.

Celebrity endorsements often influence me to make a purchase.

Influencer partnerships often influence me to make a purchase.

Podcast endorsements often influence me to make a purchase.

I often turn to online articles and blogs for product recommendations.

I often turn to online reviews when deciding whether or not to make a purchase.

I am more likely to purchase a product when I see it pictured in a real home.

I am more likely to purchase from brands with rewards or loyalty programs.

I tend to only make purchases when items are on sale.

I actively seek out coupons and promotions for items I plan to purchase.

Buy More, Save More sales often influence me to make additional purchases.

I am more likely to make a purchase in order to receive a free gift.

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* 21. What, if anything, would you like to see more of from Under the Canopy? What, if anything, would you like to see less of from Under the Canopy? Fill in the blank.

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* 22. What other products would you like to see Under the Canopy sell? Fill in the blank.

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* 23. What environmental causes are most important to you? Please select all that apply.

Climate change.

Air, soil, and water pollution.

Deforestation and logging.

Increased carbon footprint.

Waste disposal.

Ocean acidification.

Loss of biodiversity.

Others, please list:

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* 24. If you're interested in being entered to win a $200 Under the Canopy gift card and receive 25% off your next purchase, please enter your email address.

Under the Canopy Survey

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* 1. How do you identify your gender?

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* 2. Please select your age range.

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* 3. How would you identify your ethnicity?﻿

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* 4. How would you describe your race? Please select all that apply.

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* 5. Which region of the United States do you live in?

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* 6. What type of neighborhood do you live in?

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* 7. Who do you currently live with? Please select all that apply.

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* 8. What is the highest level of education that you have completed?

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* 9. What are your interests? Please select all that apply.

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* 10. Please indicate your pre-tax household income.

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* 11. Where did you first learn about Under the Canopy?

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* 12. Why do you shop with Under the Canopy? Please select all that apply.

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* 13. How much did the fact that the product is sustainable influence your purchase?

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* 14. How often do you shop sustainably?

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* 15. What is important to you when shopping sustainably? Please select all that apply.

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* 16. When shopping, what other product categories do you shop sustainably or organically? Please select all that apply.

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* 17. What Under the Canopy products are you aware of? Please select all that apply.

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* 18. What are your favorite sustainable brands? Fill in the blank.

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* 19. What other home brands have you shopped in the past two years? Fill in the blank.

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* 20. Please indicate which of the following statements you agree with. Please select all that apply.

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* 21. What, if anything, would you like to see more of from Under the Canopy? What, if anything, would you like to see less of from Under the Canopy? Fill in the blank.

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* 22. What other products would you like to see Under the Canopy sell? Fill in the blank.

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* 23. What environmental causes are most important to you? Please select all that apply.

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* 24. If you're interested in being entered to win a $200 Under the Canopy gift card and receive 25% off your next purchase, please enter your email address.

* 3. How would you identify your ethnicity?