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Prospective Franchisee Survey 2026

The Prospective Franchisee Survey is proudly brought to you by Franchise New Zealand and Franchize Consultants. The survey should take around 10 minutes to complete.

Please be assured that your individual responses will remain completely confidential. Only aggregated data will appear in any reporting, and no individual responses will be identifiable. Furthermore, any data collected will only be used for the purposes of this research.

Thank you in advance for your contribution. Your participation is completely voluntary, and you are free to withdraw from the survey at any time.

If you have any questions or issues completing the survey, please email Dr Callum Floyd, Managing Director of Franchize Consultants at callum@franchize.co.nz
1.Why are you considering buying a franchise? Please select up to three answers that are most important to you.(Required.)
2.What is the main appeal of franchising compared with starting your own independent business? Please select up to three answers that are most important to you.(Required.)
3.How many franchisor companies have you contacted or expect to contact for more information about their franchise opportunity?
4.How many franchisor companies have you met or expect to meet during your evaluation (whether it’s face-to-face or via Zoom or other video software)?
5.How many franchisees (individual operators) in the franchise system have you talked to or expect to talk to before making your final decision?
6.How long did it take, or do you expect it will take, from your first investigation to being granted a franchise?
7.What are the most important sources of information you have accessed or will access before purchasing a franchise? Please select up to three answers that are most important to you.(Required.)
8.What are the most important sources of advice you have consulted or will consult before purchasing a franchise? Please select up to three answers that are most important to you.(Required.)
9.If you have used artificial intelligence (AI) tools, such as ChatGPT, Microsoft Copilot or Google Gemini as part of investigating or evaluating a franchise opportunity, how have you used them? Please tell us anything you have used AI for as part of your research, evaluation or decision-making process.
10.How important is it to you that your chosen franchise is a member of the Franchise Association of New Zealand (FANZ)?
11.How important is it to you that the advisors you consult, to help you with your decision, are members of the Franchise Association of New Zealand (FANZ)?
12.The Franchise Association of New Zealand (FANZ) offers a Franchisee Pre-entry Online Education Programme designed to help prospective franchisees better understand franchising, their suitability for franchising and important information and guidance to consider when evaluating the purchase of a franchise opportunity.

Which of these statements best describe you in relation to the Franchisee Pre-entry Online Education Programme provided by FANZ.
13.How likely are you to purchase a franchise?
14.Who are you considering entering into or have entered into a franchise business with?
15.How much are you thinking of investing or have invested in a franchise, including any bank funding?
16.How much owner’s income (i.e. business profit and owner’s wages) are you earning or do you expect to earn in your first year?
17.And once established, how much owner’s income (i.e. business profit and owner’s wages) do you expect to earn each year?
18.What type of business have you purchased or are most interested in purchasing (e.g. café, business service, home cleaning, etc)?
19.If you’re still looking, what, if anything, is your biggest reservation about buying a franchise?
20.If you’re still looking, what, if anything, would make you feel more confident in your decision about buying a franchise?
21.Have you established or are you more interested in establishing a new franchise outlet/unit compared to an existing operation (i.e. purchasing a franchise outlet/unit that is already operating)?
22.How important is it to you that your chosen franchise system offers multi-unit franchise investment opportunities (i.e. you can buy more than one franchise unit)?
23.What business ownership and management experience do you have?
24.In what region are you operating or considering operating your franchise?
25.Did you move or would you consider moving to another region to take up the right franchise opportunity?
26.What is your current situation or situation prior to purchasing a franchise?
27.What category describes your age?
28.What is your gender?
29.What category best describes your annual household income (before tax) currently or prior to purchasing a franchise?
30.How long have you lived in New Zealand for?
31.Are you a New Zealander recently returning from overseas?
32.THANK YOU AND PRIZE DRAW

Please enter your details below if you would like to enter the draw to win one of two $100 Prezzy Cards. Please note that you will only be entered for the draw if you provide your name and email address, and click submit at the bottom of this page.

If you do not wish to be in the draw, please click the submit button (without entering your details).
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