Benchmarking | Supplier Rationalization in Marketing & Advertising 

Intro

The Sourcing Industry Group (SIG) is benchmarking with our community members regarding MARKETING and ADVERTISING spend, and its subcategory, MEDIA PLANNING/BUYING and CREATIVE AGENCIES.

Will you kindly take a few moments to provide your input?

This survey will collect:
  • The NUMBER OF SUPPLIERS
  • The AMOUNT OF SPEND
Partial responses will be accepted.

Your identity and the responses you provide will not be shared with any third parties. SIG will analyze and provide a report of the data in aggregate for those who wish to receive a copy.

Thank you in advance for your time and effort. If you have any questions or concerns, please contact Mary Zampino at mzampino@sig.org.
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