Third Sector's top 5 fundraising campaigns Survey

Kiss Goodbye to MS
MS Research Australia
The Kiss Campaign started as an awareness campaign and went on to become a global fundraising campaign. The campaign has now spread to 10 countries, including the US.

Do you know what happened on this day in 2008?
McGrath Foundation
Every year McGrath Foundation recognises an important date – the date Jane McGrath left this earth. The McGrath Foundation recognises the date by remembering the contributions and the legacy of Jane McGrath.

Night Parrot Campaign
Bush Heritage Australia
The aim of this campaign is to help save and conserve the Night Parrot, which was presumed extinct. Bush Heritage is creating a 56,000 ha conservation property and calling this a “second chance to save what was believed to have been lost forever”.

Chapter One
Thankyou
Raised 1.2 million within a month with an innovative roll-out of publishing a book and allowing people to pay whatever they like for it.

Share the Meal campaign
World Food Programme
Gamification-based smartphone app that allows users to share their meal by donating US$0.50 to help feed starving children in Syria. Started as an independent start up, but was soon endorsed by the UN World Food Programme. Attracted 200,000 users within the first week of launching.

Swear Jar campaign
Love Your Sister
Grassroots campaign using a simple idea of a swear jar for donations - ideal for fundraising small change in the office and at home.

Pig Poo
Australia Lutheran World Service
A practical and simple campaign that takes a creative approach to a subject matter that is not attractive.

Wishes can come true
The Salvation Army
This campaign takes an existing and well-known format in the overseas aid sector, the gift catalogue, and adapts it to a welfare agency.

Miracles do happen
CMB Australia
A campaign showing that miracles can happen. Judges comment: this campaign had a strong need, a simple solution and a strong value proposition.

Impactful Emotional Story
Garvan Institute
This campaign was presented through a powerful story mailed to donors.

When an Emergency Strikes
Oxfam
When the earthquake struck in Nepal in April 2015 Oxfam's quick and multichannel response resulted in over $12 million in income.

Samlan and Sintham Integrated Christmas appeal 2015
Fred Hollows Foundation
This campaign was done in the form of a direct mail, face-to-face video interviews and follow-up story-telling.

2016 tax appeal integrated campaign
The Smith Family
This campaign was conducted through direct mail, online advertising, social media and in-App advertising, press campaign, email, video and celebrity endorsement from GWS football team.

Greetings from Victoria
Environment Victoria
Fundraising that focused on a very interesting fact that might surprise and anger a lot of Victorians - the French government is the majority stakeholder in Engie, an energy company that owns the Hazelwood power station in Latrobe Valley Victoria.