Take this quiz based on Blake Morgan's new book The Customer Of The Future to evaluate your company's approach to customer experience. This quiz is designed to evaluate how focused on customer experience your company is. Think about how your company operates while answering these questions, and see your results after submitting. Data privacy disclosure: your data will never be shared with anyone and the answers will not be used for anything including external content or research. This survey is completely private between Blake Morgan, author, and you. This survey has 26 questions and should take no more than five minutes to answer.

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* 1. Contact Information

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* 2. Does Your Company Have A Customer Experience Mindset; Employee Attitudes Are Aligned Around The Customer?

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* 3. Does Your Company Embrace Change?

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* 4. Does Your Company Believe Customer Experience Sits In Customer Service?

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* 5. Do You Generally Make Life Harder On Your Own Company In Order To Make It Easier For The Customer?

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* 6. Does Your CEO Care And Talk About Customer Experience?

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* 7. Does Your CEO Spend Time Out On The Floor With Employees And Customers?

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* 8. What Is The Executive Say-Do Ratio At Your Company For Customer Experience?

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* 9. Would You Describe Your Company-Culture As Product-Focused Or Customer-Focused?

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* 10. Do Most Employees At Your Company - No Matter Their Rank - Generally Feel Comfortable Drawing Awareness To A Potential Issue Or Opportunity For Innovation?

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* 11. Companies That Value Innovation See Themselves More Like A Laboratory Where Experiments Are Conducted And Less Like A Factory With An Assembly Line That Never Changes. Is Your Company More Of A Lab Than A Factory?

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* 12. How Much Friction Does Your Customer Service Process Have?

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* 13. Are Your Company’s KPI’s Customer-Focused?

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* 14. Does Your Company Have A Leadership Development Program That Trains Leaders To Focus On Customer Strategy?

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* 15. How Much Friction Would You Say Your Customer Experience Has?

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* 16. Would You Agree With This Statement "Our Marketing Is Extremely Customer-Focused"

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* 17. Often Marketing Is Undervalued In Companies. And Marketing Often Represents The Customer. Does Your Company Understand The Importance Of Marketing For The Customer Of The Future

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* 18. We Organize Our Technology Strategy With The Customer In Mind

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* 19. Have You Been Through A Recent Digital Transformation? 

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* 20. Would You Agree With This Statement? "Our Data Strategy Is Transparent, And Extremely Customer-Centric. We Aim To Use Data To Continually Improve The Customer Experience."

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* 21. Is Your Company Leveraging Personalization In The Customer Experience?

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* 22. Is Your Company Using AI And Machine Learning To Make Improvements To The Customer Experience As Well As Creating Efficiencies For Employees?

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* 23. Is Your Company Using Customer Experience Analytics?

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* 24. At Your Company Do Technology Decisions Involve Many Stakeholders, Not Just The CTO Or CIO?

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* 25. Does Your Company Have A Code Of Ethics Concerning Data Privacy In Customer Experience?

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* 26. Does Your Company Make It Easy For Your Customers To Understand How You Are Using Their Data?

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