I. INTRODUCTION

What is Engage? 
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Jockey Club Engage Digital Exploration is the pathway for NGOs to learn and leverage digital tools and techniques to effectively communicate with their stakeholders.

Eligibility
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To be eligible for this program, the NGO must:
  • be a tax-exempt entity under Section 88 of the Inland Revenue Ordinance of Hong Kong
  • have significant local services in Hong Kong
Priority will be given to the NGOs who are able to form a team of 3 members and committed to both Equip and Build sessions. 

What is the Crowdfunding Series about?
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In this half-day Equip session, you will:

- Learn about what is and isn’t crowdfunding
- Get insights about the key elements in making a successful crowdfunding campaign
- Go through the thought process of planning a crowdfunding campaign
- Develop a story structure for your project message
- Acquire the basic knowledge required to kick-start your organization’s campaign

Key Dates

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Crowdfunding Series
Equip session: 9-Jan 2019 (Wed) 9am - 2pm
Build session: 23-Jan 2019 (Wed) 9am - 5pm
Implementation: For the video award winners, a kick-off meeting will be arranged two weeks after the Build session with the video production house. 



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