2024 Creativity in PR: Navigating the New Frontier of AI
The Basics
As the PR industry evolves in the digital age, generative artificial intelligence (Gen AI) has emerged as a transformative force in shaping creative strategies and campaigns. This survey aims to explore the integration of Gen AI in the creative processes within the PR discipline, examining its impact on innovation, effectiveness and the broader industry dynamics. We invite PR professionals, creatives and technologists to share their insights and experiences in navigating this new frontier.
This survey is part of the long-running Creativity in PR survey, conducted by PRovoke Media and Now Go Create in conjunction with FleishmanHillard.
Please note that your survey responses are anonymous, unless you inform us otherwise. We believe that the development of creativity in the PR industry is worth charting, and the responses we have received during the 10 years of this survey's existence would appear to bear this out. So we appreciate your candour and time.
