Craft Beer Consumer Survey 2020-2021

Craft Beer Drinker Behaviors and Preferences

This survey attempts to gain insight on the attitudes of craft beer drinkers regarding taproom experiences, preferred beer styles, the impacts of Covid, and the environmental efforts of breweries. Its results will be shared in a blog post, as well as through a series of social media posts, describing the survey's findings in mid to late late 2021.

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* 1. About how often do you drink craft beer?

Almost every day

4-5 days a week

2-3 days a week

Mostly just on weekends

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* 2. What other craft alcohol beverages do you drink?

Wine

Spirits

Cider

Alcoholic Seltzer

Macro beer (Bud, Miller, Coors, etc.)

I only drink craft beer

Other (please specify)

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* 3. How has your alcohol consumption changed during Covid?

I have definitely consumed more alcohol during 2020 than in previous years

I have actually consumed less alcohol during 2020 than in previous years

My alcohol consumption hasn't really changed during 2020 as compared to previous years

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* 4. Have you avoided visiting brewery taprooms to drink beer on premise during Covid?

Yes, I'm not comfortable taking the risk

Not really

Not completely, but I've made fewer visits and been more selective

I've only visited breweries with outdoor drinking spaces

Other (please specify)

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* 5. Assuming you aren't visiting brewery taprooms as much as usual, or at all, when will you feel comfortable frequenting them again?

After the current holiday Covid spike has passed

Not until I've received the vaccine

When it's outdoor drinking season again

Not until most people have received the vaccine

Other (please specify)

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* 6. What covid changes would you like to see become permanent?

Ordering online with your phone

Being able to make reservations

Increased food options as a result of the requirement

More outdoor drinking spaces

Home delivery

Other (please specify)

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* 7. What beer styles do you drink regularly?

Mostly NE IPAs

All kinds of IPAs

Porters & Stouts

Pilsners & other Lagers

Seasonals

Sours & Wild Ales

Barrel-aged beers

Fruit inspired beers

Session beers (5% ABV or less)

A wide variety of styles

Other (please specify)

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* 8. What is/are your preferred format(s) for takeaway beer?

4-packs of 16-ounce cans

6-packs of 12-ounce cans

Multi-packs of 12 or more

Crowlers

6-packs of 12-ounce bottles

22-ounce bombers or 16-ounce/750-Ml bottles

64-ounce refillable growlers

32-ounce refillable squealers/howlers

Other (please specify)

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* 9. Which of the following factors have impacted your decisions when buying beer or other craft alcohol beverages?

Brand recognition/reputation

High ratings on Untappd

Cool or funny beer or brewery name

Cool or funny label design

I like to buy from/support local breweries

Rare or limited-release offerings

Cost: I don't like to pay premium prices

Charity beer that donates part of its sales to a cause you believe in

Other (please specify)

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* 10. Do you know whether those plastic beer can rings or PakTech carriers are actually recyclable?

I assume they are

Not in residential curbside bins/collections

Only if you mail them back to the manufacturer

I have no idea

Other (please specify)

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* 11. Do you wish more breweries would stop packaging their beer in plastic rings or PakTech can carriers?

Yes

Only if they switched to recyclable cardboard or compostable carriers

Other (please specify)

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* 12. Would you be willing to pay a little more for your beer if the brewery produced or packaged it in any of the following environmentally conscious ways?

The brewery uses renewable energy like wind or solar

The brewery uses locally sourced ingredients

The brewery has 3 separate waste streams (barrels): trash (landfill) / recycling / compost (organics & food scraps)

The brewery sends its spent grains to a local farm

The brewery utilizes water conservation protocols

The brewery supports causes like 1% for the Planet or other environmental groups

The taproom chooses not to serve its beer in single-use plastic cups

Retail beer is packaged in recyclable cardboard or compostable can carriers

Other (please specify)

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* 13. Has your beer style preference changed at all in the last year?

Not really, I've been drinking the same styles I always have

Somewhat, I've been drinking more or less of certain styles

My style selections always changes with the seasons

I've been drinking more IPAs

I've been drinking fewer IPAs

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* 14. Which style do you wish more breweries would make, or make more often?

Brown Ales

Pilsners

light lagers

Porters

Pastry Stouts

Sours

IPAs

Barrel-aged beers

Other (please specify)

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* 15. Would you like to see breweries offer any of the following?

Small beer (less than 3% ABV) or non-alcoholic

Organic beer

Gluten-free/reduced beer

Vegan beer

Hard Seltzer

Other (please specify)

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* 16. Which of the following do you consider when choosing to visit a brewery/bar or purchase a beer?

It's a local brand (within 100 miles or so)

It's hyper local, I can walk, bike or take public transit to get there

I can get a draught pour there

It's served in proper, reusable glassware or refillable growler

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* 17. Do you recycle or redeem your cans and bottles?

Always

Usually

Sometimes

Rarely or never

Other (please specify)

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* 18. Do you peel/cut off the vinyl sticker or shrink-wrap label from cans before recycling them?

Yes, as long as I'm not redeeming the can

Only if I'm adding the label to my sticker collection

Never thought about it, why would I even do that

Other (please specify)

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* 19. Do you rate beers on Untappd or another ratings app?

Yes

I log them, but don't rate them

Other (please specify)

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* 20. Do you plan to participate in Dry January/February?

Yes

Not really, but I do plan to cut back on my alcohol consumption

I'll probably drink more in spite of it

Other (please specify)

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* 1. About how often do you drink craft beer?

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* 2. What other craft alcohol beverages do you drink?

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* 3. How has your alcohol consumption changed during Covid?

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* 4. Have you avoided visiting brewery taprooms to drink beer on premise during Covid?

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* 5. Assuming you aren't visiting brewery taprooms as much as usual, or at all, when will you feel comfortable frequenting them again?

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* 6. What covid changes would you like to see become permanent?

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* 7. What beer styles do you drink regularly?

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* 8. What is/are your preferred format(s) for takeaway beer?

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* 9. Which of the following factors have impacted your decisions when buying beer or other craft alcohol beverages?

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* 10. Do you know whether those plastic beer can rings or PakTech carriers are actually recyclable?

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* 11. Do you wish more breweries would stop packaging their beer in plastic rings or PakTech can carriers?

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* 12. Would you be willing to pay a little more for your beer if the brewery produced or packaged it in any of the following environmentally conscious ways?

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* 13. Has your beer style preference changed at all in the last year?

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* 14. Which style do you wish more breweries would make, or make more often?

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* 15. Would you like to see breweries offer any of the following?

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* 16. Which of the following do you consider when choosing to visit a brewery/bar or purchase a beer?

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* 17. Do you recycle or redeem your cans and bottles?

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* 18. Do you peel/cut off the vinyl sticker or shrink-wrap label from cans before recycling them?

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* 19. Do you rat﻿e beers on Untappd or another ratings app?

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* 20. Do you plan to participate in Dry January/February?

* 19. Do you rate beers on Untappd or another ratings app?