FMPP Consumer Survey: First Survey

Cortland Food Project: Cortland County Year Round Farmers' Market Survey

Welcome! And thank you for participating in this survey to help Seven Valleys Health Coalition (SVHC) assess demand for a year round farmers' market and commercial kitchen in Cortland.

As a Cortland-area community member, your input is invaluable in helping us assess how community members currently use and would like to use their purchasing power for local foods.

For the purposes of this survey, "local foods" and "locally produced foods" will mean foods that have been grown or produced either within Cortland County, neighboring counties, or within approximately 100 miles of the City of Cortland.

This survey should take between five to ten minutes to complete. In it, you will be asked questions about your shopping habits and thoughts about local foods, including how you might shop at a year round farmers' market and/or use a commercial kitchen and/or cold storage space if available. There are also demographics questions that are optional.

Question Title

* Generally, about what percentage of your food purchases are produced locally?

1-10%

10-20%

20-30%

>30%

Other

Question Title

* Additional Comments

Question Title

* What kinds of products do you currently buy that are grown or produced locally? (Please check all that apply.)

Fruits / Vegetables

Meats

Fish

Eggs

Milk

Cheese, Yogurt and other Dairy

Honey / Maple products

Specialty Items (baked goods, soaps, candles, cleaning agents, crafts, etc.)

Beer / Wine

I do not currently purchase local foods

Other (please specify)

Question Title

* Would you like to buy more local foods than you currently do?

Yes

Maybe

Additional comments

Question Title

* What is the biggest barrier that prevents you from buying locally produced foods? (Please check all that apply.)

Finding locally grown and produced foods

Cost

Quality of product

Travel / Transportation

These foods aren't available when I do my grocery shopping

Making multiple stops for groceries

None, there are no barriers to buying local foods

Other barrier / comments

Question Title

* Which of the following would help you purchase more locally produced foods? Please check all that apply.

Publication of a farmer/grower directory (web-based or "app" version)

A year round, indoor farmers' market

Local/regional “local foods” marketing campaign

Publication of a farmer/grower directory (hardcopy)

Stores that identify which foods are locally/regionally grown and produced

Restaurants that identify menu items that are locally produced

Seminars / Workshops on eating local

Other (please specify)

Question Title

* If you currently purchase some local foods, where do you purchase them? Please check all that apply.

Farmers' Markets

Roadside Farm Stands or Directly from Farmer

Grocery Stores

CSA Shares (Community Supported Agriculture)

I don't currently buy local foods

Other (please specify)

Question Title

* In the summer, how frequently do you shop at a farmers' market?

1 - 3 times per week

once every other week

once a month

I don't currently shop at farmers' markets

What farmers' market(s) do you shop at?

Question Title

* Approximately how much money do you spend per visit at a farmers' market in the summertime?

$1 - $10

$11 - 20

$21 - $40

> $40

Question Title

* Which of the following factors about locally/regionally grown and produced foods is important to you? Please check all that apply.

Buying local supports local farmers and growers

Buying local supports the local economy

Local food is fresher

Local food is of better quality

Local food has less impact on environment (eg. food doesn’t travel as far)

Local food builds community

Other (please specify)

Question Title

* Would you shop at a year-round, indoor farmers’ market in Cortland?

Yes

Maybe

Additional Comments

Question Title

* Would you utilize a commercial kitchen where you could take baking/cooking classes, host baking/cooking events, or make food products to sell?

Yes

Maybe

Please explain or add additional comments

Question Title

* If "yes," for what activities would you be most interested in utilizing the kitchen?

Question Title

* Would you be interested in renting cold storage or freezer space if available at a farmers' market? (For example, to store your share of a frozen meat CSA or wild game.)

Yes

Maybe

Please explain or add additional comments

Question Title

* Demographics

Sharing your contact information, as well as demographics, are optional and not required to finish this survey. No answers will be tied to your identity. If you provide your contact information, it will only be used for the purposes of this project and will not be shared or transmitted to any other parties.

What is your zip code?

Question Title

* What is your age?

Under 18

19--‐25

26--‐35

36--‐45

46--‐55

56--‐65

66 or older

Question Title

* Do you currently use either of the following programs? Please check any that apply.

WIC Benefits (Women, Infants and Children)

Supplemental Nutrition Assistance Program (SNAP, formerly known as "food stamps")

No, I don't use either

Question Title

* Do you have any other comments, questions, or concerns that you would like to share with our staff?

Question Title

* Would you be willing to participate in a focus group, meet with project staff, or volunteer/support the Cortland Food Project in other ways to help expand the market for local foods?

Yes

Maybe

Please explain or add additional comments

Question Title

* Optional
If you are interested in helping with any components of this project, please supply us with your contact information or send an email to molly@sevenvalleyshealth.org

Your information is private and confidential and will only be used to contact you in regards to this project. It will not be shared in any way.

Contact Name:

Email:

Phone Number:

Mailing Address:

Employer:

Title:

Question Title

* SVHC was awarded a grant by the United States Department of Agriculture (USDA) to determine the viability of a year round farmers' market. This survey is the first step in determining our community's demand and desire for local foods.

The benefits of completing this survey could include increasing access to local food, removing barriers that restrict access to local foods and improving the quality of life we enjoy here in Cortland County.

If you have any questions about the Cortland Food Project, please contact Molly Reagan Andrejko at Seven Valleys Health Coalition, molly@sevenvalleyshealth.org or phone (607) 756-4198.

Again, thank you for your participation with this project.