Brand discovery survey

Tell us what you think and love about Collie.
And how we should tell the world about it.

The future’s bright for Collie. It’s a future filled with exciting new opportunities in tourism, leisure, technology and business. And as we look to refresh the Shire of Collie brand to reflect this new era, we’d like to find out how you, as a local resident, think we should promote our community and region.

All you have to do is complete this short questionnaire – five minutes that will help us prepare Collie for a whole new era.

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* 1. Which three words would you use to describe Collie and its community and culture?

You don’t necessarily have to describe the landscape. Consider local culture or the atmosphere or identity of the town.

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* 2. Which three words would you use to describe the people of Collie – the Collie community?

If you had to describe the Collie community to someone who hasn’t been to Collie before, what words would you use?

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* 3. Which three words would you use to describe life in Collie?
How does it feel to live and work or do business in Collie?

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* 4. Which three values do you think define Collie and its community?
What ideas or beliefs do the people of Collie hold dear?

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* 5. Thinking about prospective holidaymakers considering a holiday in Collie,
what’s the one thing people don’t know about Collie that you wish they did?

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* 6. Thinking about prospective residents considering moving to Collie,
what’s the one thing people don’t know about Collie that you wish they did?

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* 7. Thinking about businesses and business leaders considering coming to Collie,
what’s the one thing businesspeople don’t know about Collie that you wish they did?

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* 8. What misconceptions do you think people from outside the region have about Collie?
And what would you say to counter those misconceptions?

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* 9. Thinking about neighbouring regions or shires, what sets Collie apart?
What makes Collie different?
What makes Collie a better place to live, work and do business?

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* 10. Imagine you had to leave Collie forever:
what’s the one thing you would miss most about living here?

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* 11. Which three words would you use to describe Collie’s future?

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* 12. Imagine Collie in 50 years’ time. How do you hope it will be described?

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* 13. Which style of logo do you prefer?

Local government logo's typically come in all different kinds, shapes and forms. Some are more traditional crests or badges, some are more progressive, these might be literal or figurative depicting aspects of the local environment and, some are more modern or abstract in their representation.

In considering these three kinds of logos and the examples presented for each (below).

Which style do you feel would best represent Collie and its community and culture?

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* 14. Which three colours do you think of when you think of Collie?
Which colours best represent Collie and its community and culture?

The colours don’t necessarily have to be colours you associate with the countryside or environment. You can choose colours that represent the feeling or atmosphere of the community.

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* 15. What shapes, objects or products do you think represent Collie’s past?
Please list 1-3 shapes, objects, products.

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* 16. What shapes, objects or products do you think of when you think about Collie’s future? Please list 1-3 shapes, objects or products.

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* 17. What activities do you associate with Collie?
What activities or experiences best represent Collie and the Collie community?

Thank you for taking the time to help us prepare the Shire of Collie brand for a bright new future.
Your ideas and insights will make all the difference.
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