Readership survey 2020 (Advertising)

Thank you for helping us

Thank you for reading and supporting our publication. We strive to bring you the most informative and timely news and realize there’s always room for improvement.

We recognize that your time is valuable, and your comments are important to us. Please take a few minutes to complete this brief questionnaire and you will be entered into a drawing for a special prize.

Thank you in advance for your valuable time and thoughtful opinions.

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* 1. How would you characterize your readership of the publication? (Please select all that apply.)

Occasional reader

Regular reader

Print only

Online only

Combination of print and online

Social media only

Paid subscriber

Non-paying user

Other (please specify)

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* 2. Including yourself, how many people typically read or look through your copy of this publication?

One (self only)

Two

Three

Four or more

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* 3. How did you hear about this survey?

Social media

Email invitation

Printed in the publication

Publication's website

Other (please specify)

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* 4. Thinking about the publication, how frequently do you read the following coverage areas (either in print or online)?

	Always	Often	Occasionally	Never	Not available in this publication
Lists & Surveys	Lists & Surveys Always	Lists & Surveys Often	Lists & Surveys Occasionally	Lists & Surveys Never	Lists & Surveys Not available in this publication
Real Estate / Construction	Real Estate / Construction Always	Real Estate / Construction Often	Real Estate / Construction Occasionally	Real Estate / Construction Never	Real Estate / Construction Not available in this publication
Sports	Sports Always	Sports Often	Sports Occasionally	Sports Never	Sports Not available in this publication
Religion	Religion Always	Religion Often	Religion Occasionally	Religion Never	Religion Not available in this publication
Jobs	Jobs Always	Jobs Often	Jobs Occasionally	Jobs Never	Jobs Not available in this publication
Agriculture	Agriculture Always	Agriculture Often	Agriculture Occasionally	Agriculture Never	Agriculture Not available in this publication
Environment & Energy	Environment & Energy Always	Environment & Energy Often	Environment & Energy Occasionally	Environment & Energy Never	Environment & Energy Not available in this publication
Law	Law Always	Law Often	Law Occasionally	Law Never	Law Not available in this publication
Small Business	Small Business Always	Small Business Often	Small Business Occasionally	Small Business Never	Small Business Not available in this publication
Manufacturing	Manufacturing Always	Manufacturing Often	Manufacturing Occasionally	Manufacturing Never	Manufacturing Not available in this publication
Politics	Politics Always	Politics Often	Politics Occasionally	Politics Never	Politics Not available in this publication
Breaking News	Breaking News Always	Breaking News Often	Breaking News Occasionally	Breaking News Never	Breaking News Not available in this publication
Public or Legal Notices	Public or Legal Notices Always	Public or Legal Notices Often	Public or Legal Notices Occasionally	Public or Legal Notices Never	Public or Legal Notices Not available in this publication
Police & Crime	Police & Crime Always	Police & Crime Often	Police & Crime Occasionally	Police & Crime Never	Police & Crime Not available in this publication
State & Local Government	State & Local Government Always	State & Local Government Often	State & Local Government Occasionally	State & Local Government Never	State & Local Government Not available in this publication
National	National Always	National Often	National Occasionally	National Never	National Not available in this publication
Coronavirus information	Coronavirus information Always	Coronavirus information Often	Coronavirus information Occasionally	Coronavirus information Never	Coronavirus information Not available in this publication
Classifieds	Classifieds Always	Classifieds Often	Classifieds Occasionally	Classifieds Never	Classifieds Not available in this publication
Business	Business Always	Business Often	Business Occasionally	Business Never	Business Not available in this publication
Health Care	Health Care Always	Health Care Often	Health Care Occasionally	Health Care Never	Health Care Not available in this publication
Hospitality & Retail	Hospitality & Retail Always	Hospitality & Retail Often	Hospitality & Retail Occasionally	Hospitality & Retail Never	Hospitality & Retail Not available in this publication
Entertainment / Things to do	Entertainment / Things to do Always	Entertainment / Things to do Often	Entertainment / Things to do Occasionally	Entertainment / Things to do Never	Entertainment / Things to do Not available in this publication
Finance	Finance Always	Finance Often	Finance Occasionally	Finance Never	Finance Not available in this publication

Other (please specify)

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* 5. How important are the following topics to you?

	Extremely important	Very Important	Somewhat important	Not very important	Not at all important
Public or Legal Notices	Public or Legal Notices Extremely important	Public or Legal Notices Very Important	Public or Legal Notices Somewhat important	Public or Legal Notices Not very important	Public or Legal Notices Not at all important
Classifieds	Classifieds Extremely important	Classifieds Very Important	Classifieds Somewhat important	Classifieds Not very important	Classifieds Not at all important
Sports	Sports Extremely important	Sports Very Important	Sports Somewhat important	Sports Not very important	Sports Not at all important
Small Business	Small Business Extremely important	Small Business Very Important	Small Business Somewhat important	Small Business Not very important	Small Business Not at all important
Entertainment / Things to do	Entertainment / Things to do Extremely important	Entertainment / Things to do Very Important	Entertainment / Things to do Somewhat important	Entertainment / Things to do Not very important	Entertainment / Things to do Not at all important
Business	Business Extremely important	Business Very Important	Business Somewhat important	Business Not very important	Business Not at all important
Breaking News	Breaking News Extremely important	Breaking News Very Important	Breaking News Somewhat important	Breaking News Not very important	Breaking News Not at all important
National	National Extremely important	National Very Important	National Somewhat important	National Not very important	National Not at all important
Finance	Finance Extremely important	Finance Very Important	Finance Somewhat important	Finance Not very important	Finance Not at all important
Real Estate / Construction	Real Estate / Construction Extremely important	Real Estate / Construction Very Important	Real Estate / Construction Somewhat important	Real Estate / Construction Not very important	Real Estate / Construction Not at all important
Agriculture	Agriculture Extremely important	Agriculture Very Important	Agriculture Somewhat important	Agriculture Not very important	Agriculture Not at all important
Lists & Surveys	Lists & Surveys Extremely important	Lists & Surveys Very Important	Lists & Surveys Somewhat important	Lists & Surveys Not very important	Lists & Surveys Not at all important
Environment & Energy	Environment & Energy Extremely important	Environment & Energy Very Important	Environment & Energy Somewhat important	Environment & Energy Not very important	Environment & Energy Not at all important
Law	Law Extremely important	Law Very Important	Law Somewhat important	Law Not very important	Law Not at all important
Jobs	Jobs Extremely important	Jobs Very Important	Jobs Somewhat important	Jobs Not very important	Jobs Not at all important
Manufacturing	Manufacturing Extremely important	Manufacturing Very Important	Manufacturing Somewhat important	Manufacturing Not very important	Manufacturing Not at all important
Police & Crime	Police & Crime Extremely important	Police & Crime Very Important	Police & Crime Somewhat important	Police & Crime Not very important	Police & Crime Not at all important
State & Local Government	State & Local Government Extremely important	State & Local Government Very Important	State & Local Government Somewhat important	State & Local Government Not very important	State & Local Government Not at all important
Health Care	Health Care Extremely important	Health Care Very Important	Health Care Somewhat important	Health Care Not very important	Health Care Not at all important
Religion	Religion Extremely important	Religion Very Important	Religion Somewhat important	Religion Not very important	Religion Not at all important
Politics	Politics Extremely important	Politics Very Important	Politics Somewhat important	Politics Not very important	Politics Not at all important
Hospitality & Retail	Hospitality & Retail Extremely important	Hospitality & Retail Very Important	Hospitality & Retail Somewhat important	Hospitality & Retail Not very important	Hospitality & Retail Not at all important
Coronavirus information	Coronavirus information Extremely important	Coronavirus information Very Important	Coronavirus information Somewhat important	Coronavirus information Not very important	Coronavirus information Not at all important

Other (please specify)

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* 6. When making buying decisions, what is the MOST IMPORTANT consideration?

Price

Local or small business

Quality

Relationship with store

Other (please specify)

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* 7. When making buying decisions, how likely are you to trust an advertisement based on where you see the ad?

	Very likely to trust	Likely to trust	Neutral	Likely to mistrust	Very likely to mistrust
Local newspaper	Local newspaper Very likely to trust	Local newspaper Likely to trust	Local newspaper Neutral	Local newspaper Likely to mistrust	Local newspaper Very likely to mistrust
Local newspaper website	Local newspaper website Very likely to trust	Local newspaper website Likely to trust	Local newspaper website Neutral	Local newspaper website Likely to mistrust	Local newspaper website Very likely to mistrust
Google ad	Google ad Very likely to trust	Google ad Likely to trust	Google ad Neutral	Google ad Likely to mistrust	Google ad Very likely to mistrust
Facebook ad	Facebook ad Very likely to trust	Facebook ad Likely to trust	Facebook ad Neutral	Facebook ad Likely to mistrust	Facebook ad Very likely to mistrust
Personal recommendation	Personal recommendation Very likely to trust	Personal recommendation Likely to trust	Personal recommendation Neutral	Personal recommendation Likely to mistrust	Personal recommendation Very likely to mistrust

Other (please specify)

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* 8. Have you considered or made buying decisions from businesses as a result of an advertisement seen in this publication?

Yes, always

Yes, frequently

Yes, sometimes

Rarely

Never

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* 9. Where do you look for information when considering what to buy?

Website of business

Search engine (Google, Yahoo, Bing)

Emails from business

Direct mail

Newspaper or newspaper website

Recommendation from someone you know

Other (please specify)

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* 10. What type of information do you look for in advertisements?

Sales and specials

Information about products and services

Business contact information

Business hours of operation

Employment needs

Website or social media information

Coronavirus precautions

Other (please specify)

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* 11. Which types of businesses or services do you or the members of your household plan to shop at in the next 12 months, or after the coronavirus pandemic eases?

Home improvement services

Landscaping & lawn maintenance

Automotive repair

New car dealership

Used car dealership

Local retail shops

Restaurants & bars

Spa services

Hair salon

Crafts fair

Real estate

Movie Theater

Outdoor festival

Gym, fitness or athletic club

Outdoor recreation

High schools

Colleges

Trade schools

Bank or credit union

Professional services (tax, attorney, financial advisor)

Other (please specify)

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* 12. How often do you or any members of your household read the following in this publication?

	Always	Frequently	Occasionally	Never	Not available in this publication
Classified ads	Classified ads Always	Classified ads Frequently	Classified ads Occasionally	Classified ads Never	Classified ads Not available in this publication
Retail store ads	Retail store ads Always	Retail store ads Frequently	Retail store ads Occasionally	Retail store ads Never	Retail store ads Not available in this publication
Ad inserts	Ad inserts Always	Ad inserts Frequently	Ad inserts Occasionally	Ad inserts Never	Ad inserts Not available in this publication
Real estate ads	Real estate ads Always	Real estate ads Frequently	Real estate ads Occasionally	Real estate ads Never	Real estate ads Not available in this publication
Automotive ads	Automotive ads Always	Automotive ads Frequently	Automotive ads Occasionally	Automotive ads Never	Automotive ads Not available in this publication
Content focused special sections such as Home Improvement, Medical, Back to School, etc.)	Content focused special sections such as Home Improvement, Medical, Back to School, etc.) Always	Content focused special sections such as Home Improvement, Medical, Back to School, etc.) Frequently	Content focused special sections such as Home Improvement, Medical, Back to School, etc.) Occasionally	Content focused special sections such as Home Improvement, Medical, Back to School, etc.) Never	Content focused special sections such as Home Improvement, Medical, Back to School, etc.) Not available in this publication
Political ads	Political ads Always	Political ads Frequently	Political ads Occasionally	Political ads Never	Political ads Not available in this publication
Public or Legal Notices	Public or Legal Notices Always	Public or Legal Notices Frequently	Public or Legal Notices Occasionally	Public or Legal Notices Never	Public or Legal Notices Not available in this publication
Contests and promotions	Contests and promotions Always	Contests and promotions Frequently	Contests and promotions Occasionally	Contests and promotions Never	Contests and promotions Not available in this publication

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* 13. Do you prefer important public notices to be published in the local newspaper and its website or posted on a government-operated website?

Published in the local newspaper and its website

Posted on a government website only

No preference

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* 14. Are your buying decisions influenced by advertising or content you see in this publication?

Yes

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* 15. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Prefer not to say

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* 16. What is your gender?

Male

Female

Transgendered male

Transgendered female

Gender variant / non-confirming

Not listed

Prefer not to answer

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* 17. What is your residential zip code?

ZIP/Postal Code

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* 18. What is your combined household pre-tax income for last year?

Under $15,000

Between $15,000 and $29,999

Between $30,000 and $49,999

Between $50,000 and $74,999

Between $75,000 and $99,999

Between $100,000 and $150,000

Over $150,000

Prefer not to answer

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* 19. What is your highest level of education?

High school or higher

Bachelor's degree or higher

Graduate or professional degree

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* 20. Are there any final comments you would like to make?

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* 21. To be entered into the prize drawing, please enter your contact information below. Winners will be selected and contacted by October 30, 2020.

Name

ZIP/Postal Code

Email Address