Cafedirect Survey

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* 1. Do you regularly buy roast and ground coffee (i.e. for a cafetiere) to drink at home?

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* 2. Which strength of coffee do you normally buy?

Medium (Strength 3)

Moderate (Strength 4)

Rich/dark (Strengths 5 or 6)

We're looking to change the names of our coffees to make them more descriptive and inviting to shoppers.

In the following section we'll ask you to read some product names and descriptors and rank them in terms of which are your most and least preferred.

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* 3. Please rank the following names to replace our current Medium Roast (strength 3)? 1 is most preferred, 5 is least preferred.

Easy Roast

All Day Smooth

Seriously Smooth

Smooth and Sleek

Smooth Roast

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* 4. Which of the following phrases do you like best to describe our Medium Roast (strength 3)

	Really dislike	Dislike	Its ok	Quite like	Really like
An anytime drinking roast	An anytime drinking roast Really dislike	An anytime drinking roast Dislike	An anytime drinking roast Its ok	An anytime drinking roast Quite like	An anytime drinking roast Really like
A splash of silky-smooth flavour to restore you	A splash of silky-smooth flavour to restore you Really dislike	A splash of silky-smooth flavour to restore you Dislike	A splash of silky-smooth flavour to restore you Its ok	A splash of silky-smooth flavour to restore you Quite like	A splash of silky-smooth flavour to restore you Really like
Our caramel, sweet and easy roast	Our caramel, sweet and easy roast Really dislike	Our caramel, sweet and easy roast Dislike	Our caramel, sweet and easy roast Its ok	Our caramel, sweet and easy roast Quite like	Our caramel, sweet and easy roast Really like
Crafted for anytime drinking	Crafted for anytime drinking Really dislike	Crafted for anytime drinking Dislike	Crafted for anytime drinking Its ok	Crafted for anytime drinking Quite like	Crafted for anytime drinking Really like
Relax with this effortlessly smooth roast	Relax with this effortlessly smooth roast Really dislike	Relax with this effortlessly smooth roast Dislike	Relax with this effortlessly smooth roast Its ok	Relax with this effortlessly smooth roast Quite like	Relax with this effortlessly smooth roast Really like

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* 5. Please rank the following names to replace our current Full Roast (Strength 4). 1 is most preferred, 5 is least preferred.

Full and Round

Fantastically Full

Morning Kickstarter

Lively Roast

Generously Round

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* 6. Which of the following phrases do you like best to describe our Full Roast (strength 4)

	Really dislike	Dislike	Its ok	Quite like	Really like
A well-rounded roast created to cheer and revive	A well-rounded roast created to cheer and revive Really dislike	A well-rounded roast created to cheer and revive Dislike	A well-rounded roast created to cheer and revive Its ok	A well-rounded roast created to cheer and revive Quite like	A well-rounded roast created to cheer and revive Really like
Abundant with complex flavour	Abundant with complex flavour Really dislike	Abundant with complex flavour Dislike	Abundant with complex flavour Its ok	Abundant with complex flavour Quite like	Abundant with complex flavour Really like
A burst of fuller flavour to kick start the morning	A burst of fuller flavour to kick start the morning Really dislike	A burst of fuller flavour to kick start the morning Dislike	A burst of fuller flavour to kick start the morning Its ok	A burst of fuller flavour to kick start the morning Quite like	A burst of fuller flavour to kick start the morning Really like
A spirited roast full of vivid, round notes	A spirited roast full of vivid, round notes Really dislike	A spirited roast full of vivid, round notes Dislike	A spirited roast full of vivid, round notes Its ok	A spirited roast full of vivid, round notes Quite like	A spirited roast full of vivid, round notes Really like
Our complex and velvety roast	Our complex and velvety roast Really dislike	Our complex and velvety roast Dislike	Our complex and velvety roast Its ok	Our complex and velvety roast Quite like	Our complex and velvety roast Really like

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* 7. Please rank the following names to replace our current Rich Roast (strength 5). 1 is most preferred, 5 is least preferred.

Boldly Rich Roast

Big and Bold

Fired Up Rich Roast

Remarkably Rich

Intensely Rich

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* 8. Which of the following phrases do you like best to describe our Rich Roast (strength 5)

	Really dislike	Dislike	Its ok	Quite like	Really like
Kickstart your day with this intense roast	Kickstart your day with this intense roast Really dislike	Kickstart your day with this intense roast Dislike	Kickstart your day with this intense roast Its ok	Kickstart your day with this intense roast Quite like	Kickstart your day with this intense roast Really like
A blast of rich flavour to energise you	A blast of rich flavour to energise you Really dislike	A blast of rich flavour to energise you Dislike	A blast of rich flavour to energise you Its ok	A blast of rich flavour to energise you Quite like	A blast of rich flavour to energise you Really like
Our strong-bodied and intense roast	Our strong-bodied and intense roast Really dislike	Our strong-bodied and intense roast Dislike	Our strong-bodied and intense roast Its ok	Our strong-bodied and intense roast Quite like	Our strong-bodied and intense roast Really like
A rich and dark roast	A rich and dark roast Really dislike	A rich and dark roast Dislike	A rich and dark roast Its ok	A rich and dark roast Quite like	A rich and dark roast Really like
Dark roasted for a richer drinking experience	Dark roasted for a richer drinking experience Really dislike	Dark roasted for a richer drinking experience Dislike	Dark roasted for a richer drinking experience Its ok	Dark roasted for a richer drinking experience Quite like	Dark roasted for a richer drinking experience Really like

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* 9. Please rank the following tasting notes for our Single Origin coffees, with 1 being most preferred and 4 least preferred.

Bright, full-flavoured and well-rounded

Notes of ripe berries and milk chocolate

Full-bodied with dark chocolate overtones

A creamy, full-flavoured coffee with a red berry sweetness

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* 10. To what extent do you agree or disagree with the following statements?

	Strongly disagree	Slightly disagree	Neither agree nor disagree	Slightly agree	Strongly agree
Seeing the Fairtrade mark on big brands makes me question it	Seeing the Fairtrade mark on big brands makes me question it Strongly disagree	Seeing the Fairtrade mark on big brands makes me question it Slightly disagree	Seeing the Fairtrade mark on big brands makes me question it Neither agree nor disagree	Seeing the Fairtrade mark on big brands makes me question it Slightly agree	Seeing the Fairtrade mark on big brands makes me question it Strongly agree
I think Fairtrade products are often lesser quality	I think Fairtrade products are often lesser quality Strongly disagree	I think Fairtrade products are often lesser quality Slightly disagree	I think Fairtrade products are often lesser quality Neither agree nor disagree	I think Fairtrade products are often lesser quality Slightly agree	I think Fairtrade products are often lesser quality Strongly agree
I'm pleased that big brands are adopting the Fairtrade mark	I'm pleased that big brands are adopting the Fairtrade mark Strongly disagree	I'm pleased that big brands are adopting the Fairtrade mark Slightly disagree	I'm pleased that big brands are adopting the Fairtrade mark Neither agree nor disagree	I'm pleased that big brands are adopting the Fairtrade mark Slightly agree	I'm pleased that big brands are adopting the Fairtrade mark Strongly agree
I always look for the Fairtrade mark when shopping for coffee	I always look for the Fairtrade mark when shopping for coffee Strongly disagree	I always look for the Fairtrade mark when shopping for coffee Slightly disagree	I always look for the Fairtrade mark when shopping for coffee Neither agree nor disagree	I always look for the Fairtrade mark when shopping for coffee Slightly agree	I always look for the Fairtrade mark when shopping for coffee Strongly agree
I look for the Fairtrade mark on coffee more than i used to	I look for the Fairtrade mark on coffee more than i used to Strongly disagree	I look for the Fairtrade mark on coffee more than i used to Slightly disagree	I look for the Fairtrade mark on coffee more than i used to Neither agree nor disagree	I look for the Fairtrade mark on coffee more than i used to Slightly agree	I look for the Fairtrade mark on coffee more than i used to Strongly agree

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* 11. We'd love to hear your thoughts on Fairtrade whether positive or negative, if you would like to please leave a comment below:

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* 12. Thank you for completing our survey. If you would like to be included in our prize draw to win a 6 month subscription of Cafedirect Handpicked coffee then please leave your email address below.