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nil - nil harm + nil waste, annual brand survey
1.
What is your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
2.
Which of the following options most closely aligns with your gender?
Woman
Man
Non-binary
A gender not listed here
Prefer not to answer
3.
What is your average income?
Under $15,000
Between $15,000 and $29,999
Between $30,000 and $49,999
Between $50,000 and $74,999
Between $75,000 and $99,999
Between $100,000 and $149,999
Between $150,000 and $199,000
Between $200 and $299,000
Over $300,000
4.
How long have you been a customer of our company?
This is my first purchase
Less than six months
Six months to a year
1 - 2 years
3 or more years
I haven't made a purchase yet
5.
How do you get updates from us?
Newsletter
Facebook
Instagram
Tiktok
Linkedin
Other (please specify)
6.
How would you rate yourself in terms of living a sustainable lifestyle?
1 star
2 stars
3 stars
4 stars
5 stars
7.
On a scale of 0 to 10,
How likely is it that you would recommend this company to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
8.
Overall, how satisfied or dissatisfied are you with our company?
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied
9.
Which of the following words would you use to describe our products? Select all that apply.
Reliable
High quality
Useful
Unique
Good value for money
Overpriced
Impractical
Ineffective
Poor quality
Unreliable
Sustainable
Attractive
10.
How well do our products meet your needs?
Extremely well
Very well
Somewhat well
Not so well
Not at all well
Other (please specify)
11.
How would you rate the quality of our products?
Very high quality
High quality
Neither high nor low quality
Low quality
Very low quality
12.
How would you rate the value for money for our products?
Excellent
Above average
Average
Below average
Poor
13.
How responsive have we been to your questions about our services?
Extremely responsive
Very responsive
Somewhat responsive
Not so responsive
Not at all responsive
Not applicable
14.
How likely are you to purchase any of our products again?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
15.
Did you know that nil was Munch Cupboard until this year?
Yes
No
16.
Do you prefer our new nil brand over Munch Cupboard?
Yes
No
Any other comments about our new brand?
17.
When you think of eco homeware brands which ones come to mind?
18.
What three words would you describe nil with?
Word 1
Word 2
Word 3
19.
How much do you know about the business model and ethos of nil?
Social enterprise
Women led
NZ made
Low waste products
Education on sustainability
Supports underprivileged workers
Est 2014
Was previously Munch
Other (please specify)
20.
How much do the above business characteristics impact whether you would buy from us?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
21.
What is your favourite nil product?
22.
What other products would you like nil to produce?
23.
How believable are our sustainability claims?
Extremely believable
Very believable
Somewhat believable
Not so believable
Not at all believable
24.
In total, how many single use items do you think your nil products have diverted? Please list the name of the item and the number of single use items diverted because of it.
25.
How could our company improve?
26.
What do you want nil to do more of?
More information about product usage and sustainability claims on social media?
More testimonials from influencers and others about our products?
More stories about other sustainable brand heroes on social media?
More of Anna's monthly rambles?
More healthy recipes?
More of the team on social media?
More of Anna on social media?
More eco tips?
An exclusive sustainability club?
A nil prodcast?
More business stories about nil?
A nil advocacy page for people to contribute to government submissions on sustainability?
More exclusive deals for members?
More subscription offerings?
Other (please specify)
27.
Do you have any other comments, questions, or concerns?
Current Progress,
0 of 27 answered