nil - nil harm + nil waste, annual brand survey

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1. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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2. Which of the following options most closely aligns with your gender?

Woman

Man

Non-binary

A gender not listed here

Prefer not to answer

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3. What is your average income?

Under $15,000

Between $15,000 and $29,999

Between $30,000 and $49,999

Between $50,000 and $74,999

Between $75,000 and $99,999

Between $100,000 and $149,999

Between $150,000 and $199,000

Between $200 and $299,000

Over $300,000

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4. How long have you been a customer of our company?

This is my first purchase

Less than six months

Six months to a year

1 - 2 years

3 or more years

I haven't made a purchase yet

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5. How do you get updates from us?

Newsletter

Facebook

Instagram

Tiktok

Other (please specify)

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6. How would you rate yourself in terms of living a sustainable lifestyle?

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7. How likely is it that you would recommend this company to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

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8. Overall, how satisfied or dissatisfied are you with our company?

Very satisfied

Somewhat satisfied

Neither satisfied nor dissatisfied

Somewhat dissatisfied

Very dissatisfied

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9. Which of the following words would you use to describe our products? Select all that apply.

Reliable

High quality

Useful

Unique

Good value for money

Overpriced

Impractical

Ineffective

Poor quality

Unreliable

Sustainable

Attractive

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10. How well do our products meet your needs?

Extremely well

Very well

Somewhat well

Not so well

Not at all well

Other (please specify)

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11. How would you rate the quality of our products?

Very high quality

High quality

Neither high nor low quality

Low quality

Very low quality

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12. How would you rate the value for money for our products?

Excellent

Above average

Average

Below average

Poor

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13. How responsive have we been to your questions about our services?

Extremely responsive

Very responsive

Somewhat responsive

Not so responsive

Not at all responsive

Not applicable

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14. How likely are you to purchase any of our products again?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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15. Did you know that nil was Munch Cupboard until this year?

Yes

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16. Do you prefer our new nil brand over Munch Cupboard?

Yes

Any other comments about our new brand?

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17. When you think of eco homeware brands which ones come to mind?

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18. What three words would you describe nil with?

Word 1

Word 2

Word 3

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19. How much do you know about the business model and ethos of nil?

Social enterprise

Women led

NZ made

Low waste products

Education on sustainability

Supports underprivileged workers

Est 2014

Was previously Munch

Other (please specify)

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20. How much do the above business characteristics impact whether you would buy from us?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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21. What is your favourite nil product?

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22. What other products would you like nil to produce?

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23. How believable are our sustainability claims?

Extremely believable

Very believable

Somewhat believable

Not so believable

Not at all believable

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24. In total, how many single use items do you think your nil products have diverted? Please list the name of the item and the number of single use items diverted because of it.

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25. How could our company improve?

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26. What do you want nil to do more of?

More information about product usage and sustainability claims on social media?

More testimonials from influencers and others about our products?

More stories about other sustainable brand heroes on social media?

More of Anna's monthly rambles?

More healthy recipes?

More of the team on social media?

More of Anna on social media?

More eco tips?

An exclusive sustainability club?

A nil prodcast?

nil - nil harm + nil waste, annual brand survey

Question Title

* 1. What is your age?

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* 2. Which of the following options most closely aligns with your gender?

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* 3. What is your average income?

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* 4. How long have you been a customer of our company?

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* 5. How do you get updates from us?

Question Title

* 6. How would you rate yourself in terms of living a sustainable lifestyle?

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* 7. How likely is it that you would recommend this company to a friend or colleague?

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* 8. Overall, how satisfied or dissatisfied are you with our company?

Question Title

* 9. Which of the following words would you use to describe our products? Select all that apply.

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* 10. How well do our products meet your needs?

Question Title

* 11. How would you rate the quality of our products?

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* 12. How would you rate the value for money for our products?

Question Title

* 13. How responsive have we been to your questions about our services?

Question Title

* 14. How likely are you to purchase any of our products again?

Question Title

* 15. Did you know that nil was Munch Cupboard until this year?

Question Title

* 16. Do you prefer our new nil brand over Munch Cupboard?

Question Title

* 17. When you think of eco homeware brands which ones come to mind?

Question Title

* 18. What three words would you describe nil with?

Question Title

* 19. How much do you know about the business model and ethos of nil?

Question Title

* 20. How much do the above business characteristics impact whether you would buy from us?

Question Title

* 21. What is your favourite nil product?

Question Title

* 22. What other products would you like nil to produce?

Question Title

* 23. How believable are our sustainability claims?

Question Title

* 24. In total, how many single use items do you think your nil products have diverted? Please list the name of the item and the number of single use items diverted because of it.

Question Title

* 25. How could our company improve?

Question Title

* 26. What do you want nil to do more of?

Question Title

* 27. Do you have any other comments, questions, or concerns?

1. What is your age?

2. Which of the following options most closely aligns with your gender?

3. What is your average income?

4. How long have you been a customer of our company?

5. How do you get updates from us?

6. How would you rate yourself in terms of living a sustainable lifestyle?

7. How likely is it that you would recommend this company to a friend or colleague?

8. Overall, how satisfied or dissatisfied are you with our company?

9. Which of the following words would you use to describe our products? Select all that apply.

10. How well do our products meet your needs?

11. How would you rate the quality of our products?

12. How would you rate the value for money for our products?

13. How responsive have we been to your questions about our services?

14. How likely are you to purchase any of our products again?

15. Did you know that nil was Munch Cupboard until this year?

16. Do you prefer our new nil brand over Munch Cupboard?

17. When you think of eco homeware brands which ones come to mind?

18. What three words would you describe nil with?

19. How much do you know about the business model and ethos of nil?

20. How much do the above business characteristics impact whether you would buy from us?

21. What is your favourite nil product?

22. What other products would you like nil to produce?

23. How believable are our sustainability claims?

24. In total, how many single use items do you think your nil products have diverted? Please list the name of the item and the number of single use items diverted because of it.

25. How could our company improve?

26. What do you want nil to do more of?

27. Do you have any other comments, questions, or concerns?