Sage Research: Caring for Aging Parents Question Title * 1. Do you have a parent or older relative aged 70+? Yes No Question Title * 2. What's your age range? 25-34 35-44 45-54 55+ Question Title * 3. What's your parent's or relative's age range? 65-74 75-84 85+ Question Title * 4. Does your parent need support with day-to-day memory or thinking (for example, from a diagnosis like dementia)? No support needed Some support Significant support Prefer not to say Question Title * 5. How often do you currently speak with or visit them? Daily A few times a week Weekly Less than weekly Question Title * 6. Have you ever tried to capture or record their life stories or memories? Yes, tried something specific Thought about it, never did No, never considered it Question Title * 7. If yes — what did you try, and how did it go? (skip if not applicable) Question Title * 8. How much do you worry about losing their stories or memories before it's too late? Not at all A little Quite a bit A lot Question Title * 9. If a simple voice tablet gently interviewed them a couple of times a week and turned it into a keepsake book after a year, how interested would you be? 1 - Not at all interested 2 3 - Somewhat interested 4 5 - Extremely interested Question Title * 10. Which would you rather pay for? An ongoing subscription A one-off printed book A bundle of both Wouldn't pay for either Question Title * 11. Roughly what would feel like a fair price? Free only Under £10/month £10-25/month £25-50/month One-off £100-300 (book only) Wouldn't pay Question Title * 12. What would make you hesitate? (select all that apply) Privacy concerns Parent unwilling Don't trust AI with it Cost Other Question Title * 13. Would you be open to a 10-minute follow-up call? Yes No Question Title * 14. If yes, what's the best email to reach you? Done