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This survey is designed to determine information about Netflix users and non-users and how users obtain and stream their video content, and if they are willing to pay more per month for a larger amount of online streaming content.

Please follow the directions carefully and answer every question honestly and completely. Only skip questions if you are told to do so.

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* 1. Indicate which online streaming/rental services you currently use: (Mark all that apply.)

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* 2. Do you currently have a Netflix subscription? (If No, skip to question 13.)

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* 3. Indicate how many times you use your Netflix subscription in a given month. (This includes streaming movies and TV shows as well as DVD rentals.)

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* 4. Indicate how many times during a given month you stream online content through Netflix.

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* 5. How many times during a given month do you rent DVDs through Netflix's mailing service.

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* 6. What portal do you use to stream Netflix content? (Check all that apply.)

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* 7. Indicate your overall opinion of your Netflix subscription by selecting one of the following options.

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* 8. What do you use your Netflix subscriptions for the most? (Mark One.)

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* 9. Indicate your opinion of Netflix's DVD/TV show options available to its customers by selecting the appropriate number. (Very Bad 1 ---- Very Good 7)

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* 10. Would you pay a higher subscription fee for more online streaming content to be made available? (If No, please skip to question 12.)

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* 11. If you answered yes to Question 10, please indicate the amount you would be willing to spend per month for more online streaming content. Ex: New Releases, TV Shows, Kid-Friendly Content, Classic Movies, etc. (If choosing "other", please specify your answer.)

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* 12. Indicate the order of importance of the following options of your Netflix subscription. ( 1 being the most important, 4 being the least important.)

  1 2 3 4
Price
Speed
Content
Convenience

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* 13. Please indicate your gender:

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* 14. Which of the following groups best describes your household income?

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* 15. Which of the following age groups best describes you?

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* 16. What is the highest level of education you have completed?

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* 17. Please indicate one company you view as a competitor of Netflix.

Thank you for participating in this Netflix survey.

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