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MLB Internationalization Strategy Survey
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1.
Country of Residence
(Required.)
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2.
Age
(Required.)
Under 18
18-24
25-34
35-44
45-54
55-64
65+
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3.
How familiar are you with Major League Baseball (MLB)?
(Required.)
Never heard of it
Heard of it
Occasionally follow it
Regular fan
Super fan
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4.
Which best describes you?
(Required.)
I watch MLB games regularly (at least once a week during the season)
I watch MLB games occasionally (a few times each season)
I have watched MLB before, but rarely
I have never watched an MLB game
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5.
Which MLB strategies do you think are MOST effective for growing baseball internationally?
(Required.)
Signing international players
Developing youth baseball
World Baseball Classic
Marketing/social media
Hosting international games
I don't know
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6.
Which TWO countries or territories do you believe have the greatest potential for future MLB growth?
(Required.)
Australia 🇦🇺
Brazil 🇧🇷
Canada 🇨🇦
China 🇨🇳
Colombia 🇨🇴
Cuba 🇨🇺
Czech Republic 🇨🇿
Dominican Republic 🇩🇴
England 🇬🇧
France 🇫🇷
Germany 🇩🇪
India 🇮🇳
Ireland 🇮🇪
Italy 🇮🇹
Japan 🇯🇵
Mexico 🇲🇽
Netherlands 🇳🇱
Nicaragua 🇳🇮
Panama 🇵🇦
Puerto Rico 🇵🇷
South Africa 🇿🇦
South Korea 🇰🇷
Spain 🇪🇸
Venezuela 🇻🇪
Taiwan 🇹🇼
Other (please specify)
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7.
Which country or territory would you most like to see host more MLB regular-season games?
(Required.)
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8.
Which American sports league do you believe has done the best job of growing its sport internationally?
(Required.)
NHL (National Hockey League)
MLS (Major League Soccer)
NFL (National Football League)
MLB (Major League Baseball)
NBA (National Basketball Association)
I don't know
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9.
Do you think MLB should add a permanent franchise (team) outside of the United States and Canada?
(Required.)
Yes
No
Unsure
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10.
How likely would you be to pay for MLB content/merchandise if available?
(Required.)
Very likely
Likely
Neither likely nor unlikely
Unlikely
Very unlikely
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11.
Overall, how successful do you believe MLB has been in expanding its presence internationally?
(Required.)
Very unsuccessful
Unsuccessful
Neutral
Successful
Very successful