Credit Union Marketing Survey - How Has the Coronavirus Impacted Your Marketing Plans?

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1. Are you a community chartered credit union or SEG based?

Community chartered

SEG based

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2. What is your credit union's asset size?

Under $50 million

$50 million to $100 million

$100 million to $250 million

$250 million to $500 million

$500 million to $1 billion

$1 billion or more

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3. Where is your credit union located?

New England

Mideast

Great Lakes

Plains

Southeast

Southwest

Rocky Mountain

Far West

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4. What type of impact has the coronavirus pandemic had on your credit union's overall business operations compared to pre-pandemic operations? (By volume we mean overall application volume.)

	Volume up significantly	Volume up slightly	No impact	Volume down slightly	Volume down significantly	N/A
Auto Loans	Auto Loans Volume up significantly	Auto Loans Volume up slightly	Auto Loans No impact	Auto Loans Volume down slightly	Auto Loans Volume down significantly	Auto Loans N/A
Personal Loans	Personal Loans Volume up significantly	Personal Loans Volume up slightly	Personal Loans No impact	Personal Loans Volume down slightly	Personal Loans Volume down significantly	Personal Loans N/A
Mortgage Loans	Mortgage Loans Volume up significantly	Mortgage Loans Volume up slightly	Mortgage Loans No impact	Mortgage Loans Volume down slightly	Mortgage Loans Volume down significantly	Mortgage Loans N/A
Home Equity Loans	Home Equity Loans Volume up significantly	Home Equity Loans Volume up slightly	Home Equity Loans No impact	Home Equity Loans Volume down slightly	Home Equity Loans Volume down significantly	Home Equity Loans N/A
Home Refinance Loans	Home Refinance Loans Volume up significantly	Home Refinance Loans Volume up slightly	Home Refinance Loans No impact	Home Refinance Loans Volume down slightly	Home Refinance Loans Volume down significantly	Home Refinance Loans N/A
Business Loans	Business Loans Volume up significantly	Business Loans Volume up slightly	Business Loans No impact	Business Loans Volume down slightly	Business Loans Volume down significantly	Business Loans N/A
Investments	Investments Volume up significantly	Investments Volume up slightly	Investments No impact	Investments Volume down slightly	Investments Volume down significantly	Investments N/A
Deposit Accounts (checking and savings)	Deposit Accounts (checking and savings) Volume up significantly	Deposit Accounts (checking and savings) Volume up slightly	Deposit Accounts (checking and savings) No impact	Deposit Accounts (checking and savings) Volume down slightly	Deposit Accounts (checking and savings) Volume down significantly	Deposit Accounts (checking and savings) N/A
Fee Income	Fee Income Volume up significantly	Fee Income Volume up slightly	Fee Income No impact	Fee Income Volume down slightly	Fee Income Volume down significantly	Fee Income N/A

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5. Please rank the type of assistance your members needed most? (With 1 being the most needed type of assistance.)

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6. Select the 3 areas of your credit union's business that have been negatively impacted the most by the pandemic.

Mortgage loans

Business loans

Auto loans (New & Used)

Personal loans

Home equity loans

Home refinance loans

Deposits (Savings, CDs, Checking, MMA)

Investments

Other (please specify)

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7. Have you created any new products to help your membership during the pandemic?

Yes

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8. What types of assistance have you offered to your members during the pandemic?

Mortgage payment deferment or modifications

Business loan payment deferment or modifications

Personal loan payment deferment or modifications

Reduced or eliminated overdraft/courtesy pay fees

Reduced or eliminated ATM service fees

Reduced or eliminated other fees

Offered additional skip-a-pay for loans

Offered a small-dollar, low-rate personal loan

Allowed early withdrawals from CDs without penalty

Allowed early withdrawals from club accounts

Other (please specify)

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9. If you offer mobile deposits (RDC), what type of increase in volume have you seen, if any?

less than 10% increase

11 to 20% increase

21 to 30% increase

31 to 40% increase

41 to 50% increase

more than 50% increase

Do not offer mobile deposit

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10. When is your credit union planning to reopen lobbies to branch traffic?

Our lobbies have already reopened

Within the next couple of weeks

Within the next month

We never closed lobbies

When local government advises we can

When larger regional or national FIs reopen their lobbies

Unsure

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11. How much of your current marketing plan (for 2020) do you expect to be able to carry out the rest of the year?

All of it

Most of it

Some of it

None of it

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12. Rank the biggest challenge in altering your 2020 Marketing Plan? (Where 1 is your biggest challenge.)

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13. Have you begun creating your marketing plan for 2021?

Yes

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14. How will your 2021 marketing budget be impacted by the pandemic?

Marketing budget will be higher

Marketing budget will be the same

Marketing budget will be less

Unsure how the marketing budget will change

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15. Where might you consider spending MORE marketing dollars in 2021?

Local media (TV, Radio, etc)

Digital media (Social, display, search, etc)

Print media (Magazine, newspaper, etc)

Community sponsorships

Outdoor (Billboards, bus wraps, etc)

Direct mail

Other (please specify)

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16. Where might you consider spending LESS marketing dollars in 2021?

Local media (TV, Radio, etc)

Digital media (Social, display, search, etc)

Print media (Magazine, newspaper, etc)

Community sponsorships

Outdoor (Billboards, bus wraps, etc)

Direct mail

Other (please specify)

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17. What large projects are planned or considered for your credit union in 2021?

Credit union rebrand

New website

Launch or upgrade of new digital technology (online banking, mobile app, etc)

Other CU-wide project requiring significant communication (core conversion, new branches, etc)

Other (please specify)

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18. Based on how your credit union has been impacted by the pandemic, what do you anticipate will be the biggest challenge your credit union will face in 2021?

Credit Union Marketing Survey - How Has the Coronavirus Impacted Your Marketing Plans?

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* 1. Are you a community chartered credit union or SEG based?

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* 2. What is your credit union's asset size?

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* 3. Where is your credit union located?

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* 4. What type of impact has the coronavirus pandemic had on your credit union's overall business operations compared to pre-pandemic operations? (By volume we mean overall application volume.)

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* 5. Please rank the type of assistance your members needed most? (With 1 being the most needed type of assistance.)

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* 6. Select the 3 areas of your credit union's business that have been negatively impacted the most by the pandemic.

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* 7. Have you created any new products to help your membership during the pandemic?

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* 8. What types of assistance have you offered to your members during the pandemic?

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* 9. If you offer mobile deposits (RDC), what type of increase in volume have you seen, if any?

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* 10. When is your credit union planning to reopen lobbies to branch traffic?

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* 11. How much of your current marketing plan (for 2020) do you expect to be able to carry out the rest of the year?

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* 12. Rank the biggest challenge in altering your 2020 Marketing Plan? (Where 1 is your biggest challenge.)

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* 13. Have you begun creating your marketing plan for 2021?

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* 14. How will your 2021 marketing budget be impacted by the pandemic?

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* 15. Where might you consider spending MORE marketing dollars in 2021?

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* 16. Where might you consider spending LESS marketing dollars in 2021?

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* 17. What large projects are planned or considered for your credit union in 2021?

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* 18. Based on how your credit union has been impacted by the pandemic, what do you anticipate will be the biggest challenge your credit union will face in 2021?

1. Are you a community chartered credit union or SEG based?

2. What is your credit union's asset size?

3. Where is your credit union located?

4. What type of impact has the coronavirus pandemic had on your credit union's overall business operations compared to pre-pandemic operations? (By volume we mean overall application volume.)

5. Please rank the type of assistance your members needed most? (With 1 being the most needed type of assistance.)

6. Select the 3 areas of your credit union's business that have been negatively impacted the most by the pandemic.

7. Have you created any new products to help your membership during the pandemic?

8. What types of assistance have you offered to your members during the pandemic?

9. If you offer mobile deposits (RDC), what type of increase in volume have you seen, if any?

10. When is your credit union planning to reopen lobbies to branch traffic?

11. How much of your current marketing plan (for 2020) do you expect to be able to carry out the rest of the year?

12. Rank the biggest challenge in altering your 2020 Marketing Plan? (Where 1 is your biggest challenge.)

13. Have you begun creating your marketing plan for 2021?

14. How will your 2021 marketing budget be impacted by the pandemic?

15. Where might you consider spending MORE marketing dollars in 2021?

16. Where might you consider spending LESS marketing dollars in 2021?

17. What large projects are planned or considered for your credit union in 2021?

18. Based on how your credit union has been impacted by the pandemic, what do you anticipate will be the biggest challenge your credit union will face in 2021?