Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Credit Union Marketing Survey - How Has the Coronavirus Impacted Your Marketing Plans? Question Title * 1. Are you a community chartered credit union or SEG based? Community chartered SEG based OK Question Title * 2. What is your credit union's asset size? Under $50 million $50 million to $100 million $100 million to $250 million $250 million to $500 million $500 million to $1 billion $1 billion or more OK Question Title * 3. Where is your credit union located? New England Mideast Great Lakes Plains Southeast Southwest Rocky Mountain Far West OK Question Title * 4. What type of impact has the coronavirus pandemic had on your credit union's overall business operations compared to pre-pandemic operations? (By volume we mean overall application volume.) Volume up significantly Volume up slightly No impact Volume down slightly Volume down significantly N/A Auto Loans Auto Loans Volume up significantly Auto Loans Volume up slightly Auto Loans No impact Auto Loans Volume down slightly Auto Loans Volume down significantly Auto Loans N/A Personal Loans Personal Loans Volume up significantly Personal Loans Volume up slightly Personal Loans No impact Personal Loans Volume down slightly Personal Loans Volume down significantly Personal Loans N/A Mortgage Loans Mortgage Loans Volume up significantly Mortgage Loans Volume up slightly Mortgage Loans No impact Mortgage Loans Volume down slightly Mortgage Loans Volume down significantly Mortgage Loans N/A Home Equity Loans Home Equity Loans Volume up significantly Home Equity Loans Volume up slightly Home Equity Loans No impact Home Equity Loans Volume down slightly Home Equity Loans Volume down significantly Home Equity Loans N/A Home Refinance Loans Home Refinance Loans Volume up significantly Home Refinance Loans Volume up slightly Home Refinance Loans No impact Home Refinance Loans Volume down slightly Home Refinance Loans Volume down significantly Home Refinance Loans N/A Business Loans Business Loans Volume up significantly Business Loans Volume up slightly Business Loans No impact Business Loans Volume down slightly Business Loans Volume down significantly Business Loans N/A Investments Investments Volume up significantly Investments Volume up slightly Investments No impact Investments Volume down slightly Investments Volume down significantly Investments N/A Deposit Accounts (checking and savings) Deposit Accounts (checking and savings) Volume up significantly Deposit Accounts (checking and savings) Volume up slightly Deposit Accounts (checking and savings) No impact Deposit Accounts (checking and savings) Volume down slightly Deposit Accounts (checking and savings) Volume down significantly Deposit Accounts (checking and savings) N/A Fee Income Fee Income Volume up significantly Fee Income Volume up slightly Fee Income No impact Fee Income Volume down slightly Fee Income Volume down significantly Fee Income N/A OK Question Title * 5. Please rank the type of assistance your members needed most? (With 1 being the most needed type of assistance.) OK Question Title * 6. Select the 3 areas of your credit union's business that have been negatively impacted the most by the pandemic. Mortgage loans Business loans Auto loans (New & Used) Personal loans Home equity loans Home refinance loans Deposits (Savings, CDs, Checking, MMA) Investments Other (please specify) OK Question Title * 7. Have you created any new products to help your membership during the pandemic? Yes No OK Question Title * 8. What types of assistance have you offered to your members during the pandemic? Mortgage payment deferment or modifications Business loan payment deferment or modifications Personal loan payment deferment or modifications Reduced or eliminated overdraft/courtesy pay fees Reduced or eliminated ATM service fees Reduced or eliminated other fees Offered additional skip-a-pay for loans Offered a small-dollar, low-rate personal loan Allowed early withdrawals from CDs without penalty Allowed early withdrawals from club accounts Other (please specify) OK Question Title * 9. If you offer mobile deposits (RDC), what type of increase in volume have you seen, if any? less than 10% increase 11 to 20% increase 21 to 30% increase 31 to 40% increase 41 to 50% increase more than 50% increase Do not offer mobile deposit OK Question Title * 10. When is your credit union planning to reopen lobbies to branch traffic? Our lobbies have already reopened Within the next couple of weeks Within the next month We never closed lobbies When local government advises we can When larger regional or national FIs reopen their lobbies Unsure OK Question Title * 11. How much of your current marketing plan (for 2020) do you expect to be able to carry out the rest of the year? All of it Most of it Some of it None of it OK Question Title * 12. Rank the biggest challenge in altering your 2020 Marketing Plan? (Where 1 is your biggest challenge.) OK Question Title * 13. Have you begun creating your marketing plan for 2021? Yes No OK Question Title * 14. How will your 2021 marketing budget be impacted by the pandemic? Marketing budget will be higher Marketing budget will be the same Marketing budget will be less Unsure how the marketing budget will change OK Question Title * 15. Where might you consider spending MORE marketing dollars in 2021? Local media (TV, Radio, etc) Digital media (Social, display, search, etc) Print media (Magazine, newspaper, etc) Community sponsorships Outdoor (Billboards, bus wraps, etc) Direct mail Email Other (please specify) OK Question Title * 16. Where might you consider spending LESS marketing dollars in 2021? Local media (TV, Radio, etc) Digital media (Social, display, search, etc) Print media (Magazine, newspaper, etc) Community sponsorships Outdoor (Billboards, bus wraps, etc) Direct mail Email Other (please specify) OK Question Title * 17. What large projects are planned or considered for your credit union in 2021? Credit union rebrand New website Launch or upgrade of new digital technology (online banking, mobile app, etc) Other CU-wide project requiring significant communication (core conversion, new branches, etc) Other (please specify) OK Question Title * 18. Based on how your credit union has been impacted by the pandemic, what do you anticipate will be the biggest challenge your credit union will face in 2021? OK DONE
