How's Your Packaging Performance?
*
1.
Email Address
(Required.)
2.
What types of secondary packaging are you currently incorporating into your marketing?
Folding Cartons
Welcome Kits
Sales Kits
Rigid Set-Up Boxes
Plastic Packaging
Promotional Packaging
Specialty Packaging
Other (please specify)
3.
Are you happy with the performance of your packaging?
Very happy
Neither happy or unhappy
Not happy at all
4.
How do you evaluate the success of your packaging?
New / Increased Sales
More Distribution
More/Better Retail Shelf Space
Met Our Price Point
Successfully Conveys Brand and Image
Positive Consumer Feedback
Customer Loyalty
Lifetime Value
Other (please specify)
5.
What elements of your packaging do consumers love most?
Structure
Interactive Elements
Print Effects
Specialty Effects
Exemplifies Brand Experience
Other (please specify)
6.
When was the last time you refreshed your packaging?
Over 6 months ago
Over a year
Can't remember
Other (please specify)
7.
Do you do specialty, seasonal or promotional packaging?
All three
Specialty
Seasonal
Promotional
Other (please specify)
8.
What type of packaging elements are you currently using?
The latest print techniques and structural/interactive elements
Specialty substrates or stocks
Traditional print only with some upscale finishes or print effects
Other (please specify)
9.
In your opinion, how does your packaging compare to the competition?
Way ahead
On par
Behind
10.
How do you feel about your current packaging provider?
Very happy
Neutral
I feel let down
Other (please specify)
11.
Where would you like to see your packaging improve in the future?
Creative
Structure/Interactivity
Cost-Effective Innovations
Print effects
Substrates
Other (please specify)
12.
Would You Like helpful feedback on your responses or new packaging/print Ideas?
Yes
No
Maybe