Advertising – digital
|
|
|
|
|
|
Advertising – directory listings
|
|
|
|
|
|
Advertising – pay-per-click (PPC)
|
|
|
|
|
|
Advertising – print
|
|
|
|
|
|
Being ‘active’ on FaceBook
|
|
|
|
|
|
Being ‘active’ on Google+
|
|
|
|
|
|
Being ‘active’ on LinkedIn
|
|
|
|
|
|
Being ‘active’ on Twitter
|
|
|
|
|
|
Blogging
|
|
|
|
|
|
Conducting a competitive analysis
|
|
|
|
|
|
Content marketing: articles, ebooks, white papers, case studies
|
|
|
|
|
|
Direct (snail) mail
|
|
|
|
|
|
Email marketing
|
|
|
|
|
|
Exhibiting at conferences
|
|
|
|
|
|
Managing Key (large) Accounts
|
|
|
|
|
|
Measuring my marketing & sales
|
|
|
|
|
|
Networking at conferences
|
|
|
|
|
|
Presenting webinars
|
|
|
|
|
|
PR – sending out press releases
|
|
|
|
|
|
Sales calls – delivering capabilities presentations
|
|
|
|
|
|
Sales calls – in-person meetings
|
|
|
|
|
|
Sales calls – telephone meetings
|
|
|
|
|
|
SEO/M – search engine optimization/marketing
|
|
|
|
|
|
Surveying clients
|
|
|
|
|
|
Speaking at conferences
|
|
|
|
|
|
Updating your website
|
|
|
|
|
|