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2023 Home Care Digital Recruiting Survey

Let's Learn About Home Care Digital Recruiting and Marketing

Research shows that the biggest barrier to growing your home care company and serving more clients is the caregiver shortage.  Conquering this crisis begins with effective recruiting, attracting and hiring high quality caregivers who will stay with you.  Please take a few minutes to answer these ten quick questions, and we will share the results with you to help you be more effective in attracting high quality caregivers using online recruiting methods. 
1.Which of the following Home Care Recruiting Methods have you used in the past year to recruit caregivers? (Check all that apply)
2.Based on your personal experience using each of these recruiting methods, how effective was each method in attracting new caregivers who you hired and stayed with you for at least 90 days? (Rate only those you have actually used in your company. Leave the others blank. )
Not at all Effective
Not Very Effective
somewhat Effective
Very Effective
Extremely Effective
Indeed.com
Craig's List
Care.com
MyCNAjobs.com
Career Builder
Monster.com
Glassdoor
Facebook pages
Facebook Stories or Reels
LinkedIn
X, Formerly Twitter
Instagram
TikTok
SnapChat
Your Own Website
Your Own Employee Referral Program
Word of Mouth Marketing
Networking in the Community
Campus Recruiting
Former Employee Reactivation
3.What is your level of confidence in the ability of you and your in-house staff to effectively recruit caregivers using the methods listed above?
Not at all confident
Not very confident
Somewhat confident
Very Confident
Extremely Confident
4.What percent of the new caregivers you hired last year were you able to retain past the first 90-days?
5.What was your overall caregiver turnover in 2022?  (The national median for the industry according to Home Care Pulse was 77.1%)
6.Which of the following online recruiting or marketing activities do you outsource to third-party experts for either recruiting or marketing? (Check all that apply)
7.If you checked two our more choices in question 6, are those activities delivered by a single source or do you have multiple outside vendors?
8.If you use outside vendors for digital recruiting or marketing, what is your level of confidence in your current digital-marketing experts?
Not at all confident
Not very confident
Somewhat confident
Very confident
Extremely Confident
9.What is the size of your company in 2022 annual revenue?
10.Thank you for completing this short survey.  If you would like to receive a copy of the survey results, or additional information about digital recruiting and marketing in home care, please give us your contact information (Optional)
11.Follow up:  I would like to receive ... check all that apply  (We will respect your privacy and not SPAM you with unwanted emails or phone calls)