INFORMATION

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Patentopolis BV is offering a seminar at the intersection between IP (Intellectual Property) and business in The Hague (NL) in September 2015.

Learn more below about:
  • To whom the seminar is relevant. Your benefits from the seminar. Testimonials
  • Content of the seminar. Documentation,
  • Speakers. Our experience with IP strategy.
  • How to register. Follow-up options
About you
  • You are an IP professional (manager, patent attorney etc.) either in-house or private practice, and seek a better understanding of business tools applied to IP.
  • You are from a business community (R&D, general management, consultants etc.) and seek a better understanding of IP to create/capture value for business growth.
In both cases you are looking to:
  • Move your company’s approach as to IP management from opportunistic, operational and isolated to strategic, long-term and integrated.
  • Gain a practical overview of both IP and business strategy perspectives.
  • Learn and apply new tools with structured, generic approaches to draft IP plans plus guidance to customize these tools to your company and industry.
About our experience with IP strategy

This course has been delivered by Patentopolis BV since 2009. Over time, IP strategy has become a growing concern for all types of companies. Most IP professionals, as well as more and more business professionals, are now asked by management or clients to deliver IP strategies/plans as part of their role. However, they tell us that:
  • IP strategy is not a routine activity for them; it requires a multidisciplinary approach and new skillsets mixing business strategy, data analytics, performance measurement, project management and a micro-economic understanding of IP.
  • Getting data (business, IP, market) is easy; analyzing data to reach alignment isn’t.
  • Most companies have no tools to support them in designing IP plans. In some cases, companies have developed their own approaches but seek new, innovative ones.
Based on 5+ years of practice, Patentopolis has developed a unique suite of tools and frameworks to better link IP with business, to design IP plans aligned with long-term goals, and to successfully implement such plans. We have helped various types of companies and organizations. We are also partners in EU projects.

Your benefits from the seminar
  • Benchmark your (client’s) company readiness regarding IP strategy (online survey)
  • Validated Patentopolis frameworks to help you set, audit and reset IP strategy: (1) IP matrix for linking IP, innovation and market positioning; and (2) 5-step methodology to design an IP plan in a structured, multi-disciplinary manner with competitor analysis, gap analysis and performance analysis
  • Experience how to apply the frameworks to real-life cases from various industries. Teamwork and group discussion with peer experience sharing. Practical guidelines to reapply frameworks to your own environment
  • Present your IP plan in a risk-free, friendly setting with direct, constructive feedback
Testimonials
  • “Good overview and user-friendly toolkit for IP strategy development”
  • “Comprehensive and compact toolkit which is easy to understand and apply. It is very structured and can be very effective.”
  • “Very useful tools to use. The tools help clarify complex situations.”
  • “The IP matrix and the guidance helped us to assess the value creation and to structure the assets according to our company.”
  • “Insights from the group discussions with different scenarios and about what my peers have experienced in their own workplaces”
  • “[After the seminar] I used the toolkit to respond to cuts in budget and used it to assess our vision against our portfolio and as a result aligned the portfolio accordingly, cutting 50% of cost.”
  • “Content useful in advising clients and understanding companies’ needs”
Content of the seminar
Day 1
9:00 – 10:45
  • Teamwork assignment: “how IP can impact long-term business”
  • Review basic concepts and models from both IP and business strategy
11:00 – 12:30
  • Learn Patentopolis’ IP Matrix
  • Apply the IP Matrix to real-life scenarios (teamwork, feedback)
13:15 – 15:30
  • Learn Step 1: internal alignment (company vision vs. IP)
  • Apply Step 1 (teamwork, feedback)
  • Learn Step 2: external analysis (market, competition, others’ IP)
15:45 – 18:00
  • Apply Step 2 (teamwork, feedback)
  • Learn Step 3: IP & sources of competitive advantages
Day 2
9:00 – 10:45
  • Apply Step 3 (teamwork, feedback)
  • Learn Step 4: gap analysis (vision + market +IP) and prioritize 
11:00 – 12:30
  • Apply Step 4 (teamwork, feedback)
  • Step 5: roadmapping and the plan (lecture)
  • Teams prepare their IP plans’ pitches
13:15 – 15:30
  • Team pitches and feedback
  • Reapply the tools to own environment: self-reflection, group discussion
15:45 – 17:00
  • Reapply the tools to own environment: teamwork and consultations
  • Wrap-up and final take-away messages
Speakers
  • From Patentopolis team. Including Dr Arnaud Gasnier, CEO, Senior Consultant and Founder of Patentopolis BV. Arnaud has practiced globally in various IP (patents, trademarks) departments and in various roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) since 1996 e.g. for Swatch, Philips and adidas. He is the author of the book “The Patenting Paradox” and recently contributed to the last edition of “The Handbook of the European IP Management”. Arnaud holds Executive MBA from London Business School. Arnaud is also Adjunct Teaching Fellow at University College of London.
Documentation
  • Pre-Reader: contains all cases plus facts and data used during examples given by speakers and during teamwork assignments. It is sent 2 weeks in advance. Including self-assessment: access to an online survey to benchmark your (client’s) company readiness regarding IP strategy (optional, free-of-charge)
  • Theory book: contains all the models and frameworks presented during the lectures
  • Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
  • Post-reader: contains all the speaker feedback provided after teamwork assignments, as well as extra insights and guidelines to apply the frameworks to your own environment
Price & discount
  • € 1,370 + VAT if applicable.
  • The fee includes course documentation, coffee/tea breaks and lunch.
  • Maximum number of participants: 20 (first come, first served).
  • Discount available for registration by 1 August 2015 (see Registration Form, also for cancellation policy).
  • The fee does not include hotel rooms. Up to 1 month before the event, bedrooms can be reserved at a special rate (€139/night with breakfast). 

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