Question Title

* 1. Contact Information:

Question Title

* 2. Gender:

Question Title

* 3. Age:

Question Title

* 4. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for...

Question Title

* 5. When was the last time you participated in a market research project (i.e. focus group discussion or one-on-one interview)?

Question Title

* 6. When it comes to buying groceries for your home, what percentage of your household groceries are chosen and purchased by you personally?

Question Title

* 7. Do you or does anyone else in your household have any food allergies/sensitivities to, or actively avoids any of the following foods?

Question Title

* 8. Are you, or is anyone in your family on a restrictive diet (Keto, Weight Watchers, etc)

Question Title

* 9. How often do you shop at each of the following types of stores for your groceries? 

  1x+/wk 2-3x/mo 1x/mo Less often/Never
In a traditional grocery store
Online/Delivery from a traditional grocery store
In a mass merchandising store (e.g. Target, Walmart, etc.)
In a club store (e.g. Sam's Club, BJs, Costco, etc.)
Online/Delivery from a mass/club store (BJs, Costco, etc.)
Produce Stand
Natural Market

Question Title

* 10. And, which of the following types of grocery stores/services do you use most often?

Question Title

* 11. How often do you purchase each of the following grocery items for your own, personal, consumption?

  1x+/wk 2-3x/mo 1x/mo Less often Never
Bagged Greens
Crackers
Custom Bakery Items
Deli Meats
Frozen Vegetables
Frozen Vegetable Juice
Lentil Milk
Pre-Packaged Cookies

Question Title

* 12. How often do you PERSONALLY consume each of the following grocery items?

  2x+/wk 1x/wk 2-3x/mo 1x/mo Less often Never
Bagged Greens
Crackers
Custom Bakery Items
Deli Meats
Frozen Vegetables
Frozen Vegetables Juice
Lentil Milk
Pre-Packaged Cookies

Question Title

* 13. Thinking overall about your snack and treat preferences, which of the following statements best describes you when it comes to each of the following types of pre-packaged cookies?

  Do not like Ok Like Love
Biscotti
Chocolate chip cookies
Fruit & Nuts cookies
Macarons
Sandwich cookies

Question Title

* 14. Which of the following brands have you heard of?

Question Title

* 15. Which of the following brands have you heard of?

  Past month Past 2-3 months Past 4-6 months Longer than 6 months Never
Stella D'oro
Kashi
Nonni's (e.g. THINaddictives)
Hu
Ltous Biscoff
Simple Mills
MadeGood
Mrs. Fields
Walker's Shortbread
Lorna Doone
Pepperidge Farm (Milano's, Chesapeake, Chessman, Sausalito, etc.)
Enjoy Life
Belvita
HighKey
La Dolce Vita
Famous Amos
Tate's Bake Shop
Annie's Homegrown
Back To Nature
LU Petit Cookies

Question Title

* 16. How likely are you to purchase biscotti in the next 6 months?

Question Title

* 17. I'd like to now understand some of your attitudes when it comes to what's important in your life. Using a scale of 1 to 5 where 1 is Strongly Disagree or 5 is Strongly Agree, please tell me how much you agree with each of the following statements. 

  1 Strongly Disagree 2 3 Neutral 4 5 Strongly Agree
I'm trying to make healthier food choices
I believe in paying more for higher quality food
I regularly shop for foods that are free of additives, preservatives, and artificial flavors
Eating health isn't really an important part of my life
Price is the most important thing to consider when buying food
When I look for sweeter snacks, I tend to choose something that's a little "better" for me.
I like to relax with a sweet treat
Life is too short not to eat cookies
When it comes to enjoying sweets, I'm a believer in moderation
I often 'overdo' it when it comes to having sweets
I'm trying to eat less sugar
I'll pay more for foods that are more natural
I prioritize quality over quantity when it comes to sweet treats
I have a sweet tooth
Sweet treats are a great way to bond with others
Eating cookies brings me real pleasure
I feel guilty when I have something sweet
When it comes to buying treats, taste is the thing I care about the most 

Question Title

* 18. Which of the following best describes your relationship status?

Question Title

* 19. Do you have any children under 18 living with you?

T