Social Media Study #1220 Survey

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* 1. Contact Information

First Name

Last Name

Address

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. Gender:

Female

Man

Non-binary

Transgender

Other (please specify)

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* 3. Age:

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* 4. How would you describe your neighborhood/area as...?

Urban

Near Suburban (within 45 minutes of city's downtown district)

Far Suburban (45+ minutes from city's downtown district)

Rural

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* 5. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for...

A market research company or department

Advertising or public relations

Government or department at the federal level

News media, such as TV, radio or newspaper

Political party or campaign

Social media

Technology or computer consulting

Technology related media or publishing (e.g. Google, Facebook, Instagram, Pinterest, LinkedIn, YouTube, etc.)

Video editing, development, or production

None of the above

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* 6. Are you or is anyone in your household, close friends or relatives, employed at any of the following companies?

Amazon

Apple

Facebook

Google

Instagram

Microsoft

Pintrest

Snapchat

Tesla

TikTok

Twitter

Whole Foods

None of the above

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* 7. Which of the following sites, applications and brands do you currently use and/or hold an account with?

Snapchat

Instagram

None of the above

Apple

Google

Facebook

Amazon

Twitter

YouTube

Other (please specify)

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* 8. Using a 5-point scale, where 1 means 'not at all tech savvy' and 5 means 'super tech savvy', please indicate your level of tech savviness when it comes to navigating social media apps on your phone.

1 I am not tech savvy at all, and struggle with social media apps on my phone

5 I am tech-savvy and have no issues navigating social media apps on my phone

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 9. Thinking about your general social media habits (e.g. your usage of Facebook, Instagram, Twitter, etc.) ... how often do you...

	Daily	At least once a week	At least once a month	Less often	Never/ I do not do this
Browse posts shared by others	Browse posts shared by others Daily	Browse posts shared by others At least once a week	Browse posts shared by others At least once a month	Browse posts shared by others Less often	Browse posts shared by others Never/ I do not do this
Create original posts for others to see/react to	Create original posts for others to see/react to Daily	Create original posts for others to see/react to At least once a week	Create original posts for others to see/react to At least once a month	Create original posts for others to see/react to Less often	Create original posts for others to see/react to Never/ I do not do this
Share posts from others (friends, family, groups, brands, etc.)	Share posts from others (friends, family, groups, brands, etc.) Daily	Share posts from others (friends, family, groups, brands, etc.) At least once a week	Share posts from others (friends, family, groups, brands, etc.) At least once a month	Share posts from others (friends, family, groups, brands, etc.) Less often	Share posts from others (friends, family, groups, brands, etc.) Never/ I do not do this
Comment on posts from friends or family	Comment on posts from friends or family Daily	Comment on posts from friends or family At least once a week	Comment on posts from friends or family At least once a month	Comment on posts from friends or family Less often	Comment on posts from friends or family Never/ I do not do this
Comment on posts from groups or brands	Comment on posts from groups or brands Daily	Comment on posts from groups or brands At least once a week	Comment on posts from groups or brands At least once a month	Comment on posts from groups or brands Less often	Comment on posts from groups or brands Never/ I do not do this
Watch videos posted by friends or family	Watch videos posted by friends or family Daily	Watch videos posted by friends or family At least once a week	Watch videos posted by friends or family At least once a month	Watch videos posted by friends or family Less often	Watch videos posted by friends or family Never/ I do not do this
Watch videos posted by groups, brands, or news networks (e.g. CBS, CNN, etc.)	Watch videos posted by groups, brands, or news networks (e.g. CBS, CNN, etc.) Daily	Watch videos posted by groups, brands, or news networks (e.g. CBS, CNN, etc.) At least once a week	Watch videos posted by groups, brands, or news networks (e.g. CBS, CNN, etc.) At least once a month	Watch videos posted by groups, brands, or news networks (e.g. CBS, CNN, etc.) Less often	Watch videos posted by groups, brands, or news networks (e.g. CBS, CNN, etc.) Never/ I do not do this
Browse posts share by others	Browse posts share by others Daily	Browse posts share by others At least once a week	Browse posts share by others At least once a month	Browse posts share by others Less often	Browse posts share by others Never/ I do not do this

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* 10. Which, if any, of the following video platforms/apps are you aware of? Select all that apply

Facebook Watch (the video tab/section on Facebook)

Facebook Live

YouTube

TikTok

None of the above

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* 11. And, how often do you visit...?

	At least once a week	At least once a month	Less often	I don't watch videos on Facebook Watch
Facebook Watch (the video tab/section on Facebook)	Facebook Watch (the video tab/section on Facebook) At least once a week	Facebook Watch (the video tab/section on Facebook) At least once a month	Facebook Watch (the video tab/section on Facebook) Less often	Facebook Watch (the video tab/section on Facebook) I don't watch videos on Facebook Watch
Facebook Live	Facebook Live At least once a week	Facebook Live At least once a month	Facebook Live Less often	Facebook Live I don't watch videos on Facebook Watch
YouTube	YouTube At least once a week	YouTube At least once a month	YouTube Less often	YouTube I don't watch videos on Facebook Watch
TikTok	TikTok At least once a week	TikTok At least once a month	TikTok Less often	TikTok I don't watch videos on Facebook Watch

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* 12. Which of the following best describes your relationship status?

Single

Married or Co-habiting with partner

Divorced, Separated, Widowed

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* 13. Do you have any children under the 18 living with you?

Yes

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* 14. What is your employment status?

Employed full time

Employed part time, 30 hours or less per week

Full time homemaker

Full time student

Retired

Unemployed

On disability