Social Media Video Viewing Study Survey

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* 1. Contact Information

First Name

Last Name

Address

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. With which gender do you identify?

Female

Male

Non-binary

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* 3. What is your age?

17 or under

18-25

26-35

36-45

46-55

56-65

66 or older

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* 4. What type of phone do you have?

Phone Make:

Phone Model:

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* 5. Would you describe your neighborhood / area as …?

Urban

Near Suburban (within 45 minutes of city’s downtown district)

Far Suburban (45+ minutes from city’s downtown district)

Rural

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* 6. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for ...

A market research company or department

Advertising or public relations

Government agency or department at the federal level

News media, such as TV, radio or newspaper

Political party or campaign

Social media

Technology or computer consulting

Technology-related media or publishing (e.g. Google, Facebook, Instagram, Pinterest, LinkedIn, YouTube, etc.)

Video editing, development, or production

None of the above

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* 7. Are you, or is anyone in your household, close friends or relatives, employed at any of the following companies?

Amazon

Apple

Facebook

Google

Instagram

Microsoft

Snapchat

Tesla

TikTok

Twitter

Whole Foods

None of the above

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* 8. Which of the following sites, applications and brands do you currently use and/or hold an account with?

Facebook

Instagram

Twitter

Snapchat

YouTube

Google

Amazon

Apple

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* 9. Using a 5-point scale, where 1 means ‘not at all tech savvy’ and 5 means ‘super tech savvy’, please indicate your level of tech-savviness when it comes to navigating social media apps on your phone.

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 10. Thinking about your general social media habits (e.g. your usage of Facebook, Instagram, Twitter, etc.) … how often do you …

	Daily	At least once/week	At least once/month	Less often	Never/I do not do this
Browse posts shared by others	Browse posts shared by others Daily	Browse posts shared by others At least once/week	Browse posts shared by others At least once/month	Browse posts shared by others Less often	Browse posts shared by others Never/I do not do this
Create original posts for others to see/react to	Create original posts for others to see/react to Daily	Create original posts for others to see/react to At least once/week	Create original posts for others to see/react to At least once/month	Create original posts for others to see/react to Less often	Create original posts for others to see/react to Never/I do not do this
Share posts from others (friends, family, groups, brands, etc.)	Share posts from others (friends, family, groups, brands, etc.) Daily	Share posts from others (friends, family, groups, brands, etc.) At least once/week	Share posts from others (friends, family, groups, brands, etc.) At least once/month	Share posts from others (friends, family, groups, brands, etc.) Less often	Share posts from others (friends, family, groups, brands, etc.) Never/I do not do this
Comment on posts from friends or family	Comment on posts from friends or family Daily	Comment on posts from friends or family At least once/week	Comment on posts from friends or family At least once/month	Comment on posts from friends or family Less often	Comment on posts from friends or family Never/I do not do this
Comment on posts from groups or brands	Comment on posts from groups or brands Daily	Comment on posts from groups or brands At least once/week	Comment on posts from groups or brands At least once/month	Comment on posts from groups or brands Less often	Comment on posts from groups or brands Never/I do not do this
Watch videos posted by friends or family	Watch videos posted by friends or family Daily	Watch videos posted by friends or family At least once/week	Watch videos posted by friends or family At least once/month	Watch videos posted by friends or family Less often	Watch videos posted by friends or family Never/I do not do this
Watch videos posted by groups, brands or news networks (e.g. CBS, CNN, etc.)	Watch videos posted by groups, brands or news networks (e.g. CBS, CNN, etc.) Daily	Watch videos posted by groups, brands or news networks (e.g. CBS, CNN, etc.) At least once/week	Watch videos posted by groups, brands or news networks (e.g. CBS, CNN, etc.) At least once/month	Watch videos posted by groups, brands or news networks (e.g. CBS, CNN, etc.) Less often	Watch videos posted by groups, brands or news networks (e.g. CBS, CNN, etc.) Never/I do not do this
Browse posts shared by others	Browse posts shared by others Daily	Browse posts shared by others At least once/week	Browse posts shared by others At least once/month	Browse posts shared by others Less often	Browse posts shared by others Never/I do not do this

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* 11. Which, if any, of the following video platforms/apps are you aware of?

Facebook Watch (the video tab/section on Facebook)

Facebook Live

YouTube

TikTok

None of the above

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* 12. How often do you visit the following video platforms/apps?

	Visit Regularly	Don’t visit regularly	Have never visited
Facebook Watch (the video tab/section on Facebook)	Facebook Watch (the video tab/section on Facebook) Visit Regularly	Facebook Watch (the video tab/section on Facebook) Don’t visit regularly	Facebook Watch (the video tab/section on Facebook) Have never visited
Facebook Live	Facebook Live Visit Regularly	Facebook Live Don’t visit regularly	Facebook Live Have never visited
YouTube	YouTube Visit Regularly	YouTube Don’t visit regularly	YouTube Have never visited
TikTok	TikTok Visit Regularly	TikTok Don’t visit regularly	TikTok Have never visited

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* 13. Which of the following best describes your relationship status?

Single

Married or Co-habiting with partner

Divorced, Separated, Widowed

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* 14. Do you have any children under 18 living with you?

Yes

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* 15. What is your employment status?

Employed full-time

Employed part-time, 30 hours or less per week

Full-time homemaker

Full-time student

Retired

Unemployed/On disability

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* 16. What is your current occupation?

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* 17. Which of the following best describes your annual household income?

Under $20,000

At least $20,000 but less than $40,000

At least $40,000 but less than $60,000

At least $60,000 but less than $80,000

At least $80,000 but less than $100,000

At least $100,000

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* 18. What is the highest level of education you have completed?

Some high school

High school graduate or equivalent

Trade or technical school

Some college

College graduate

Post graduate degree

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* 19. We’re looking for people from different backgrounds… what is your ethnicity?

Caucasian

African-American

Hispanic

Asian/Pacific Islander

Other (please specify)

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* 20. When was the last time you participated in a market research project (i.e. focus group discussion or one-on-one interview)?

Less than six months ago

Six months ago or more

Never participated before

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* 21. Which (if any) of the following devices do you own and use.

iPhone 4 or newer with iOS 7+

Mobile phone with Android OS 4.0+ (Ice Cream Sandwich)

Laptop/desktop with built-in webcam

Laptop/desktop with external webcam

None of the above

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* 22. What type of Internet Connection do you have on this computer?

Cable/Broadband or DSL

4G, 5G or Fast WiFi

3G or Dial-up Service

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* 23. What operating system does your computer run on?

Windows (XP or more current, using Google Chrome or Mozilla Firefox)

Mac (OS X 10.7, Lion or more current, using Safari)

Chromebook

Other

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* 24. How did you hear about this study?

Thank you for taking this survey! If you pre-qualify, a recruiter will be in touch with you shortly.

Social Media Video Viewing Study

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* 1. Contact Information

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* 2. With which gender do you identify?

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* 3. What is your age?

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* 4. What type of phone do you have?

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* 5. Would you describe your neighborhood / area as …?

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* 6. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for ...

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* 7. Are you, or is anyone in your household, close friends or relatives, employed at any of the following companies?

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* 8. Which of the following sites, applications and brands do you currently use and/or hold an account with﻿?

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* 9. Using a 5-point scale, where 1 means ‘not at all tech savvy’ and 5 means ‘super tech savvy’, please indicate your level of tech-savviness when it comes to navigating social media apps on your phone.

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* 10. Thinking about your general social media habits (e.g. your usage of Facebook, Instagram, Twitter, etc.) … how often do you …

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* 11. Which, if any, of the following video platforms/apps are you aware of?

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* 12. How often do you visit the following video platforms/apps?﻿﻿﻿

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* 13. Which of the following best describes your relationship status?

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* 14. Do you have any children under 18 living with you?

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* 15. What is your employment status?

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* 16. What is your current occupation?

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* 17. Which of the following best describes your annual household income?﻿

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* 18. What is the highest level of education you have completed?

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* 19. We’re looking for people from different backgrounds… what is your ethnicity?

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* 20. When was the last time you participated in a market research project (i.e. focus group discussion or one-on-one interview)?

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* 21. Which (if any) of the following devices do you own and use.

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* 22. What type of Internet Connection do you have on this computer?

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* 23. What operating system does your computer run on?

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* 24. How did you hear about this study?

* 8. Which of the following sites, applications and brands do you currently use and/or hold an account with?

* 12. How often do you visit the following video platforms/apps?

* 17. Which of the following best describes your annual household income?