How digital-ready is your customer-focused team? Take this 3 minute quiz to find out.

This 16-item quiz will give you a baseline understanding of how digital-ready you are for the new rules of marketing and customer relationships. 

Your responses will be kept anonymous. When in doubt, answer conservatively. This survey will offer some resources to help you keep improving.

Any questions? Want to discuss your results over a quick Zoom? Drop me a line: lisa@lisanirell.com.

Our mission is to help mindful leaders cultivate healthier companies. We hope this survey delivers on our promise.

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* 1. Your contact info?

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* 2. We cultivate a culture of transparency and psychological safety, which encourages experimentation.

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* 3. Our teams operate swiftly and cross-functionally (e.g., IT, Marketing. CX, Sales, legal, internal communications)

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* 4. We know how to form hypotheses, run multiple, short-term marketing experiments at a time, and apply what we learn.

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* 5. Our teams are rewarded for taking calculated risks and experimenting.

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* 6. We are clear on our ideal audience’s demographic, challenges, AND their values.

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* 7. We have developed data-informed stories about the buyers in our key audiences.

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* 8. When asked, our teams can clearly state our organization’s top goals.

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* 9. Our digital marketing initiatives are very closely aligned with our organization’s top goals. For example, our team members can clearly explain how their priorities support these higher-level goals.

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* 10. We adjust our priorities quickly to adapt to market and customer changes.

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* 11. Our customer experience knowledge informs us how and when to deliver the right value quickly across all touch points.

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* 12. Our testing processes are clearly defined.

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* 13. We run multiple experiments to capture what marketing strategies and messages are of interest to key audiences.

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* 14. Our MarTech stack aligns clearly with our CDP (customer data platform), our top strategic goals, and go-to-market strategy. We operate from "one version of the truth."

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* 15. We have a clearly defined product development process, and our marketing and sales teams are aligned with those priorities.

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* 16. We have a documented set of governance policies, standards and best practices for generative AI, UX, go to market channel guidelines, business development, testing, brand, social media voice, customer care, and others.

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